Senior Manager, Paid Search (Google Ads) NDG Communications is seeking a highly experienced Google Ads specialist who thrives in performance-driven environments and wants to play a key role in both client success and team leadership.

This is not a passive management role.

You will personally own and execute paid search strategy across a portfolio of client accounts while also serving as a second-in-command to the Director of Digital Marketing, contributing to team development, process improvement, and the evolution of our paid media practice.

You'll work with some of the nation's leading homebuilders-driving measurable impact across high-value campaigns where performance matters.

What This Role Is (and Isn't)

This role IS

A hands-on Google Ads leadership role

A client-facing strategist and operator

A #2 leader within the paid media team

A growth path to senior leadership

This role is NOT

A purely strategic or oversight role

A generalist "do everything" marketing position

A role removed from in-platform execution

Your Core Responsibilities

Paid Search Leadership & Execution (Primary Focus):

You will own the performance of Google Ads campaigns from strategy through execution.

Build, manage, and optimize campaigns across:

Search

Performance Max

Display & YouTube (as applicable)

Own keyword strategy, bidding strategies, audience targeting, and budget allocation

Drive performance against KPIs including CPL, CPA, and conversion volume

Execute ongoing optimization, including:

Search term mining

Bid adjustments and automation strategies

Ad copy and creative testing

Landing page performance feedback

Develop and lead structured testing roadmaps (A/B and multivariate)

Expectation: You are in-platform regularly. You do the work-not just review it.

Client Ownership & Strategy Leadership

You will serve as the primary digital marketing lead for assigned client accounts.

Own end-to-end performance for your client portfolio

Translate business goals into actionable paid media strategies

Lead monthly client calls and performance reviews

Deliver clear, data-driven insights and recommendations

Identify opportunities to scale budgets and improve efficiency

Departmental Leadership (Second-in-Command Role)

As the right hand to the Director of Digital Marketing, you will help shape the direction of the team.

Contribute to paid media strategy, process development, and innovation

Support internal training and mentorship of team members

Help elevate execution standards across accounts

Provide strategic input on tools, workflows, and testing frameworks

Act as a senior voice in problem-solving and performance troubleshooting

Measurement, Tracking & Attribution

You will play a key role in ensuring performance is measured accurately and meaningfully.

Oversee conversion tracking strategy using

Google Analytics 4

Google Tag Manager

Ensure proper attribution across campaigns and channels

Analyze performance data to drive actionable insights

Build and interpret reporting dashboards (Looker Studio or similar)

Cross-Channel Collaboration (Support, Not Ownership)

Partner with paid social, SEO, and creative teams to align campaign strategy

Provide input on full-funnel performance and messaging

Contribute to integrated campaign planning

Note: This role is focused on paid search. Other channels are collaborative, not primary ownership.

Qualifications

Must Have Experience

58+ years of hands-on Google Ads experience

Proven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)

Deep expertise in

Search campaigns

Performance Max

Conversion tracking and attribution

Smart bidding strategies

Demonstrated ability to improve performance metrics (CPL, CPA, ROAS)

Strong experience in lead generation campaigns (highly preferred)

Technical & Analytical Skills

Advanced proficiency in

Google Ads

Google Analytics 4

Google Tag Manager

Looker Studio (or similar reporting tools)

Strong analytical mindset with the ability to translate data into strategy

Client & Communication Skills

Experience in client-facing roles, leading strategy discussions

Ability to clearly explain performance, insights, and recommendations

Confident, concise communicator

Nice to Have (Not Required)

Familiarity with Meta Ads (Facebook/Instagram)

Exposure to programmatic platforms

Understanding of SEO fundamentals

What Success Looks Like

You consistently hit or exceed client KPIs

You proactively identify and execute performance improvements

Clients trust you as a strategic partner-not just an executor

You elevate the performance and thinking of the team around you

You grow into a key leader within the department

Growth Opportunity

This role is intentionally designed as a leadership track position.

High performers will have the opportunity to

Take on expanded team leadership responsibilities

Mentor and develop junior team members

Influence agency-wide paid media strategy

Grow into a Director-level role over time

Why NDG

Fully remote environment with a high-performing, collaborative team

Work on meaningful campaigns with leading homebuilders nationwide

Performance-driven culture focused on results, not vanity metrics

Clear investment in professional growth and leadership development

Compensation & Benefits

Competitive salary based on experience

401(k) with company match

Comprehensive health, dental, and vision coverage

Generous PTO (5 weeks total, inclusive of holidays and sick leave)

Final Note

We are looking for someone who

Fully remote environment with a high-performing, collaborative team

Loves the craft of paid search

Takes ownership of results

Wants to grow into leadership role

If that sounds like you, we should talk