Lifecycle Marketing Specialist

Location: Atlanta

Job Type: Contract

Overview

We are seeking a Contract Lifecycle Marketing Specialist for a long-term remote engagement supporting a high-performing lifecycle marketing team. This role is ideal for a hands-on marketer who thrives in execution-heavy environments and has deep experience building automated customer journeys, scaling nurture programs, and optimizing lifecycle communications.

This specialist will play a critical role in improving campaign speed, strengthening customer trust communications, and advancing segmentation and automation capabilities across email and in-app channels.

Key Responsibilities

Build, launch, and optimize lifecycle journeys across onboarding, engagement, and retention stages

Develop and manage automated nurture workflows and high-volume email campaigns

Create scalable lifecycle infrastructure, templates, and documentation

Improve segmentation frameworks using customer and product data

Support customer trust communications across email and in-app messaging

Coordinate lifecycle messaging across multiple channels for a seamless customer experience

Reduce campaign backlog and improve execution velocity

Monitor campaign performance and recommend ongoing optimizations

Maintain rigorous QA standards and organized process documentation

Qualifications

3+ years of experience in lifecycle, CRM, or email marketing

Strong hands-on experience with Marketo required

Experience with in-app messaging platforms such as Pendo preferred

Proven ability to build workflows and execute lifecycle campaigns end-to-end

Strong attention to detail with excellent QA rigor

Comfortable balancing execution speed with process excellence

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