We're seeking a skilled professional to lead a pilot campaign generating qualified leads and laying the groundwork for scalable growth. You'll develop campaign assets, optimize performance, and document processes for future expansion.

Key Responsibilities

Develop campaign messaging and copy that converts prospects into qualified leads

Design demand generation program framework, including channels, targeting approach, and regional strategy

Create messaging and copy for campaign assets (3-6 assets)

Conduct mid-pilot check-ins with VARs to gather feedback on lead quality and conversion

Deliver scale recommendations, including budget, resources, and rollout timeline

Goals

Generate qualified leads through targeted campaigns

Establish a scalable demand generation framework

Drive growth through data-driven optimization and expansion

Skills and Requirements essential for driving successful demand generation strategies and contributing to business growth:

Multi-channel Campaign Management: Proficiency in managing campaigns across various channels such as email, content marketing, and events.

Marketing Automation Platforms: Familiarity with tools like HubSpot, Marketo, and Pardot to automate and nurture leads.

CRM Management: Understanding and managing customer relationship management systems to track lead behavior and optimize campaigns.

Lead Scoring and Nurturing: Skills in scoring leads and nurturing them through personalized content and communication.

Content Creation: Ability to create engaging and valuable content that aligns with the buyer's journey and educates potential customers

This is a contract position working onsite in the Ann Arbor, MI area.

All applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen, which includes marijuana.

While we appreciate all applications, only candidates selected for an interview will be contacted. By applying for this position, you agree to be contacted via email or text message. Message and data rates may apply.

i creatives is an Equal Employment Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected. Join us in our commitment to fostering creativity through diversity.

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