Market Research Analysts and Marketing Specialists Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Market Research Analysts and Marketing Specialists Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

What is this job like? Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Develop and implement procedures for identifying advertising needs.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Measure and assess customer and employee satisfaction.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Seek and provide information to help companies determine their position in the marketplace.

Monitor industry statistics and follow trends in trade literature.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Forecast and track marketing and sales trends, analyzing collected data.

Direct trained survey interviewers.

Monitor industry statistics and follow trends in trade literature.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

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