Job Description
Job Description
POSITION TITLE: MARKETING SPECIALIST
DEPARTMENT: SALES
REPORTS TO: SALES MANAGER – OEM
FLSA STATUS: EXEMPT
SUMMARY OF POSITION:
The Marketing Specialist supports the development and execution of strategic marketing initiatives that enhance brand visibility, generate leads, and drive customer engagement. Working closely with the Sales Managers and cross-functional teams, this role focuses on campaign development, product positioning and content creation.
ESSENTIAL JOB FUNCTION:
- Develop product positioning and messaging that differentiates products in the market
- Web site hosting and manage constant changes and updates
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Perform research, analyses, and test with a variety of tools to gain insights and shape marketing strategy
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
- Assist in execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist Sales Managers in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
- Ability to multi-task and continually prioritize tasks to be completed throughout the day.
EDUCATION AND EXPERIENCE REQUIRED:
- Bachelor’s degree (or equivalent experience) in marketing, communications, or related field
- Proficiency with HTML and Adobe Acrobat or equivalent combination of education and experience.
SKILLS AND ABILITIES REQUIRED:
- Establishing and Maintaining Interpersonal Relationships — developing constructive and cooperative working relationships with others, and maintaining them over time.
- Getting Information — observing, receiving, and otherwise obtaining information from all relevant sources.
- Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Communicating with Persons Outside Organization
- Communicating with Supervisors, Peers, or Subordinates — providing information to supervisors, co-workers, and subordinates by e-mail, telephone, or in written form
- Organizing, Planning, and Prioritizing Work — developing specific goals and plans to prioritize, organize, and accomplish your work.
- Performing Administrative Activities — performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
- Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form
- Processing Information — compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Interacting with Computers — using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Excellent communication skills – verbal and written with the ability to listen attentively
How to Apply for this Paid Media Job
Posted In
Senior Level PPC and Paid Social Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Microsoft/Bing Advertising Jobs