We are a tech‑enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. We value diversity and strongly believe that culture is key to our success.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life

The Paid Media Senior Strategist owns the execution, performance, and growth of our Paid Media service within their book of business. They manage the most complex, enterprise‑level accounts and are highly regarded for mastery over Paid Media advertising, cross‑channel strategy, and client communication.

Responsibilities

Enterprise‑level account campaign management, including daily optimizations, campaign creation, and high‑level strategy ownership

Provide intelligent analysis, interpretation, and action plans based on performance data and client‑specific source of truth (e.g., GA, Shopify)

Participate in weekly department scrums and training sessions to further channel knowledge

Continuously seek to improve campaign performance against client goals

Maintain frequent, excellent communication internally and with assigned clients

Utilize AI and outsource resources to assist in workflow wherever possible

Participate in developing new department training materials

Employ AI technologies to enhance and optimize business processes

Leverage Power Digital’s Nova ecosystem as it relates to your department

Role Requirements

4‑5 years of digital marketing experience; 3+ years in an agency setting

Minimum 4 years of hands‑on experience with Search Engine Marketing

Experience with campaign development and optimization on large, enterprise‑level accounts, including bid optimization, keyword research, and ad copy development

Significant campaign management experience in at least 3 of the following additional types:

Performance Max

Standard Shopping

YouTube Ads

Display Advertising

Local campaigns

Bing Ads

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Expert knowledge of funnel marketing and paid media’s place in the marketing funnel

Strong ability to formulate meaningful insights from marketing data and tell the story behind the numbers

Strong written and verbal communication skills

Strong organizational and project management skills

Self‑motivated with a strong desire to succeed and learn independently

Excellent interpersonal skills

Strong work ethic and ability to thrive in a long‑lasting relationship with a growing company

Key Performance Indicators (KPIs)

$13.5k team‑member EBITDA

Maintain below 10% client churn rate

Manage 4‑6 accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs):

Excellence in channel production and account performance

Internal communication

Power Digital is an Equal Opportunity Employer. We celebrate diversity of race, gender, disability status, veteran status, sexual orientation, religion, and age. All employees’ perspectives are valued and inclusion is everyone's responsibility.

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