About Us

We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands.

Our business is driven by data, speed, and creative iteration . We don’t just “make content”—we produce ads that convert and scale .

We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets .

What You’ll Do

Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts

Turn winning angles into multiple creative variations quickly

Develop hooks, scripts, and concepts designed to stop scroll and drive action

Collaborate directly with media buyers to iterate based on performance data

Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly

Produce UGC-style, testimonial, founder-style, and problem/solution ads

Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)

Plan and execute on-location shoots with models/actors

Maintain a high output of creatives (5–20+ per week depending on workflow)

What We’re Looking For

Must-Have

Proven experience creating direct response video ads (not just organic content)

Strong understanding of

Hooks / scroll-stopping intros

Conversion-focused storytelling

Ad fatigue and creative iteration

Experience working with paid social teams or media buyers

Ability to produce content quickly and consistently

Comfortable receiving and acting on performance-driven feedback

Strong Plus

Experience in

Lead generation (mortgage, solar, insurance, home services)

DTC brands (supplements, vitamins, health products)

Familiarity with Meta Ads and/or TikTok Ads performance metrics

Experience producing or directing UGC-style content

Copywriting or scripting skills for ads

What Success Looks Like

Your creatives help lower CPL and CAC over time

You consistently generate new winning angles and iterations

You move fast, test aggressively, and improve based on data

You become a key partner to our media buying team

Compensation

Competitive monthly compensation (based on experience)

Performance-based bonuses tied to winning creatives and scaling results

Comprehensive healthcare coverage – Medical, Dental and Vision

Paid vacation

Paid sick and mental health days

Performance Incentives withpotential for unlimited incentives by meeting collective KPIs -your success drives our shared growth

Tuition Reimbursemen t -Receive support for continued education with tuition expense reimbursement up to eligible limits

Growth & Development -Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

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