Reports to: Chief Growth/Strategy Officer

Location: Orange County, CA – remote (occasional onsite collaboration in OC and Austin, TX)

*Please note: we're only considering candidates in Orange County, CA and the surrounding areas (LA, SD, etc.)

About the Role

We’re a SoCal and Austin-based venture studio that builds, launches, and scales brands — and we need someone who can build the growth engines behind them. This is a hands‑on, high‑ownership role for a marketer who doesn't just manage campaigns but cracks them. You'll own growth across our portfolio of brands and early‑stage ventures, breaking into new verticals, standing up acquisition from scratch, and figuring out what message lands with each unique audience across wildly different markets.

We're not looking for someone who hands off a brief and waits. We need someone who understands that the right angle, the right hook, the right creative paired with the right audience is the difference between a campaign that bleeds budget and one that opens an entire market. If you've got the instincts of a direct‑response copywriter, the analytical rigor of a performance marketer, and the restlessness of a founder — this is your role.

Benefits

Competitive base salary (depends on experience) + strong performance bonus plan

Flexible PTO

17 paid holidays

Medical, dental, and vision coverage

401(k)

Monthly cell phone/gym stipend

Ongoing learning and platform training

What You’ll Do

Crack New Verticals & Build From Zero

Be the first one in when a new venture or brand needs to find its audience — whether that's an entirely new market, a new customer segment, or a product that didn't exist six months ago

Build the go‑to‑market from the ground up: research the audience, map their pain points, develop positioning, find the channels that reach them, and prove it works before we pour fuel on it

Treat every new venture in the portfolio like a startup you're personally responsible for getting off the ground — because you are

Lead With Creative Strategy

This is where you separate yourself. You don't just pick audiences and set bids — you obsess over what we say and how we say it

Develop and test creative angles tailored to distinct buyer personas across different ventures — the hook that converts in one market won't work in another, and you instinctively know why

Write, concept, and iterate on ad copy, landing page messaging, video scripts, and hooks yourself — then partner with design to bring them to life

Run structured creative testing: isolate variables, test hooks against hooks, formats against formats, and build a library of proven winners for each audience and each brand

Understand that creative is the single biggest lever in paid media and treat it accordingly

Own the Full Growth Loop

Run paid campaigns end-to-end across Google, LinkedIn, Meta, YouTube, programmatic, and emerging channels — but don't stop at the click

Optimize the entire funnel from impression to conversion: landing pages, forms, lead flows, nurture sequences, and handoff quality

Design and run rapid experiments beyond paid — partnerships, outbound loops, content distribution, community, referral mechanics, and whatever unconventional play might work for a given venture

Kill underperformers quickly and reallocate to what's working. No sentimentality.

Live in the Data

Own your numbers: CPL, CPA, CAC, LTV, payback periods, pipeline velocity, and creative performance metrics

Build lean dashboards that surface what actually matters — not vanity decks for leadership, but real signal that drives decisions

Use performance data to identify which angles resonate, which audiences convert deepest in the funnel, and where the next big unlock is hiding

Manage Budgets Like It's Your Money

Own and allocate paid media budgets across platforms and ventures

Forecast spend, pipeline contribution, and ROI — and adjust in real time based on what you're seeing

Make the case for where to invest more and where to pull back, backed by data

Work Cross‑Functionally as a Growth Partner

Sit alongside venture leads, sales teams, and operations to stay tight on lead quality, attribution, and what's actually converting

Brief and collaborate with design and content — but come to the table with strong creative direction, not an empty brief

Support new venture launches with integrated campaigns that have a clear angle and a clear ask

Context‑switch between brands and business models without losing depth or momentum

Who You Are

Must‑Haves

5–10+ years in growth marketing or performance marketing, with meaningful time at startups, agencies, or high‑growth companies where you owned outcomes end‑to‑end

Strong creative instincts — you've personally developed ad concepts, written copy, and built messaging frameworks that drove measurable results. You know what a good angle looks like and you can articulate why it works.

Hands‑on platform experience across Meta, LinkedIn, Native, and YouTube, plus a willingness to explore channels most marketers haven't touched

Proven track record of entering new markets or verticals and building acquisition from near‑zero

Deep analytical chops — you pull your own data, build your own models, and let performance guide your creative and spend decisions

Comfortable working across multiple brands, industries, and business models simultaneously — you thrive in variety, not routine

Bias toward action. You'd rather ship a rough test today than a polished campaign next month

Nice‑to‑Haves

Experience at a venture studio, incubator, agency, or multi‑brand portfolio environment

Background in direct response, DTC, or any environment where creative testing was a core growth discipline

Familiarity with ABM strategies for B2B ventures within the portfolio

Working knowledge of performance marketing attribution tools

You've launched something from scratch — a brand, a product, a channel — and grown it to meaningful scale

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