Director, B2B Performance Marketing SHRM is evolving into the world's leading workforce performance partner by helping organizations navigate complexity, reduce risk, and unlock human potential at scale. We are not just responding to changewe are forecasting it, shaping it, and enabling enterprise leaders to act on it in real time. This is an opportunity to build a best-in-class performance marketing function that sets the standard for the future of B2B. This is a chance to build the performance engine behind one of the most important transformations in the world of work. We are looking for a leader who doesn't just optimize campaignsbut redefines how marketing drives revenue, influences buyers, and proves impact.

We are seeking a Director of B2B Performance Marketing to architect and lead SHRM's next-generation performance engineone that directly drives enterprise pipeline, revenue growth, and customer acquisition efficiency. This role directs our overall B2B lifecycle marketing, sales enablement, demand generation and supports multiple sales teams covering large accounts, midmarket and SMB as well as our advertising sales team. This role is for you if you are smart, hard-charging, and driven for measurable results. Join us if you already know that today's buyers don't wait for salesthey self-educate, compare, and decide earlier. You know how to build systems that: Creates demand, captures demand, and converts demand.

This leader will operate at the intersection of data, AI, media, and revenue strategy, building a system that connects marketing investment to measurable business outcomes. You will define how SHRM shows up in the market, captures demand, creates it, and converts it.

What You'll Lead

Revenue-Centric Performance Strategy

Full-Funnel Demand & Conversion Engine

Modern Measurement & Marketing Intelligence

First-Party Data & Martech Excellence

AI-Powered Marketing Innovation

Creative Velocity & Performance Optimization

Sales & Revenue Alignment

What Success Looks Like

Clear, measurable contribution to pipeline and revenue growth

Increased conversion rates and marketing efficiency

Strong alignment between marketing, sales, and product

A scalable, AI-enabled performance marketing engine

Qualifications

12+ years in B2B service marketing and demand generation, with at least 3+ years in a leadership role

Proven track record of driving enterprise pipeline and revenue growth

Ability to lead and partner on cross-functional teams across marketing, sales, BI, and product

Experience in complex, multi-product or B2C2B environments preferred

Strong executive communication skills with the ability to translate data into clear business insights

Deep expertise in

Enterprise-grade B2B omnichannel marketing

Conversion rate optimization

Demand generation, lead scoring, paid media strategy (search, social, programmatic)

Marketing analytics and attribution

Strong understanding of first-party data strategy and martech ecosystems

This role sits at the center of SHRM's continued transformation.

You will help define how we

Show up to enterprise buyers

Compete in a rapidly evolving AI-driven market

Prove the business impact of marketing

Work Environment & Physical Requirements

Hybrid Schedule

This position follows a hybrid scheduleTuesday through Thursday in-office, Monday and Friday remote. Core business hours are 8:009:00 a.m. to 5:006:00 p.m. local time.

Travel

Occasional travel required (010%).

Physical Requirements

Prolonged periods of sitting and working at a computer.

Frequent use of hands for typing, handling documents, and using office equipment.

Occasional standing, walking, bending, and reaching.

Ability to lift and carry up to 30 pounds as needed.

Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

The hiring range for this position is $140,000 to $165,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.