Job Description

MyOutDesk is seeking a strategic, data-driven Vice President of Marketing to accelerate brand growth and scale our demand generation engine. This executive leader will translate strategy into measurable action – driving qualified pipeline, increasing revenue, and strengthening our position in the BPO and virtual staffing industry.

This role requires a modern marketing leader with deep expertise in Paid Media, SEO, AEO, analytics, and revenue attribution. You must be able to clearly connect marketing initiatives to revenue outcomes and build a high-performing team aligned with aggressive growth targets. As a leadership hire, you will move fluidly between high-level strategy and hands‑on execution.

What you will do

Revenue & Demand Generation

Own the demand generation strategy across paid and organic channels

Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing

Partner closely with Sales to align campaigns with revenue targets and pipeline goals

Paid Media & Performance Marketing

Oversee paid search and paid social strategy, and optimization

Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution

Continuously optimize campaigns to improve efficiency and scale revenue impact

SEO, Content & AEO Strategy

Lead enterprise-level SEO and Answer Engine Optimization strategies

Develop content frameworks that drive qualified traffic and revenue

Implement structured data, technical SEO improvements, and content optimization strategies

Clearly connect SEO initiatives to pipeline and revenue growth

Analytics & Funnel Optimization

Own marketing analytics and performance reporting

Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling

Identifying optimization opportunities across the funnel

Build dashboards that tie marketing performance directly to revenue outcomes

Leadership & Brand Growth

Lead and develop a global marketing team

Strengthen brand authority and thought leadership in partnership with PR and communications

Implement generative AI strategies to enhance marketing efficiency and scalability

Who You Are

8-10 years of progressive marketing leadership experience

Proven success driving revenue through Paid, SEO, and content strategies

Clear experience connecting marketing initiatives to pipeline and closed revenue

Strong B2B background (BPO or services industry/solution-selling experience preferred)

Deep understanding of performance metrics, attribution, and revenue reporting

Experience scaling marketing teams in high-growth, fast‑paced, dynamic environments

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