The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus.

This is a performance-based role — not a general marketing position.

You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.

This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.

Outcomes & Success Measures

Consistent flow of qualified leads

Improving cost per lead across campaigns

Documented and repeatable testing insights

Reliable attribution and performance visibility

Clean handoff of leads to Sales without breakdowns in routing or quality

Responsibilities

Paid Media & Campaign Ownership

Responsible for paid acquisition across social media channels

Design, test, and scale ads and related campaigns

Continuously optimize audiences, creative, and funnel performance

Maintain clear campaign structure, tracking, and reporting

Marketing Channel Performance & Conversion

Optimize landing page and website performance and conversion optimization

Identify and drive improvements in funnel conversion rates

Collaborate with the IT department for implementation

Ensure lead capture, routing, and tracking function reliably

Design marketing to generate qualified leads for the annual conference

AI-Driven Content Direction

Produce, direct and refine AI-generated marketing content by AI avatars

Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)

Ensure messaging consistency and compliance across campaigns and funnels

Align content with performance data and campaign objectives

Nurture & Growth System Support

Create, monitor, review and edit lead magnet nurture sequence performance

Monitor lead routing tools for consistency and accuracy

Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets

Create, monitor and improve client referral campaigns and initiatives

Required Qualifications

Proven experience managing paid digital advertising campaigns

Strong understanding of funnels, attribution, and performance metrics

Ability to translate data into clear optimization decisions

Comfortable leveraging AI tools for design, scripts and marketing campaigns

Highly organized, self-directed, and consistent in execution

Able to operate independently while collaborating cross-functionally

Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred

Work Setup

Remote

Full-time preferred (strong part-time considered if capacity supports ownership)

Requires overlap for team collaboration

Fit Disclaimer

This role is built for marketing professionals who want full ownership of outcomes.

It is not a fit for candidates who

Prefer broad, undefined marketing responsibilities

Need constant direction or approval to execute

Avoid metrics, performance pressure, or accountability

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.

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