Growth Marketing Manager This role is centered on owning and optimizing paid media performance for a fast-scaling subscription ecommerce business. You will take charge of Meta Ads as the primary channel, with potential expansion into Google and Microsoft Ads. The position requires someone who can quickly bring structure to complex or under-optimized accounts and build scalable systems for growth. You will play a critical role in improving ROAS, refining audience strategy, and driving efficient spend across campaigns. Working in a performance-driven environment, you will collaborate closely with creative and analytics stakeholders to ensure data informs every decision. The role is highly hands-on, requiring both strategic thinking and day-to-day execution excellence. It is ideal for someone who thrives in fast-moving, results-oriented growth teams.

Accountabilities

Own and optimize the Meta Ads account end-to-end, including restructuring campaigns, improving CBO setup, refining audience segmentation, and maintaining clean account architecture

Design and run a structured creative testing framework with clear performance thresholds and systematic decision-making on ad creatives

Drive performance toward blended ROAS targets while efficiently scaling paid media spend

Produce detailed weekly performance reports with actionable insights across ROAS, CPA, CTR, CVR, spend trends, and creative performance

Manage audience strategies including exclusions, customer lists, and lookalike audiences, ensuring continuous data freshness and relevance

Collaborate with creative teams and external partners, translating performance data into clear content and asset requirements

Proactively identify and resolve tracking issues, attribution gaps, pacing problems, and performance anomalies before escalation

Ensure consistent campaign structure, naming conventions, and operational standards across all paid media activity

Requirements

Minimum 3 years of hands-on experience managing Meta Ads with significant weekly ad spend responsibility (10K+ USD equivalent)

Strong expertise in Meta campaign structure including CBO, segmentation, exclusions, and scaling strategies

Proven experience in conversion tracking setup and troubleshooting (Meta Pixel, CAPI, or equivalent)

Solid understanding of attribution models and ability to interpret differences between platform ROAS and blended performance

Experience running high-velocity creative testing programs with structured evaluation and kill criteria

Demonstrated ability to improve or turn around underperforming or disorganized ad accounts

Strong analytical skills with proficiency in Excel or Google Sheets for performance reporting

Excellent written English communication skills for reporting and cross-functional collaboration

Bonus experience with Google Ads, Microsoft Ads, TikTok Ads, Shopify, Klaviyo, or analytics tools such as GTM or server-side tracking systems

Benefits

100% remote working arrangement with flexible collaboration

Opportunity to work on high-impact, performance-driven growth marketing initiatives

Exposure to scaling subscription ecommerce business models

Collaborative environment working closely with creative, analytics, and growth teams

Autonomy to build structure, systems, and processes within paid media operations

Competitive compensation aligned with experience and impact