Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As we scale into new markets and deepen our presence in key states, we’re strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS). In this role, you will bridge the gap between execution and impact. The FMS role is designed to enhance in-store performance, Paid Media ROI, and team management in our core market of Ohio. This position will be both in accounts, building strong relationships, and working remotely to push broader marketing efforts in the state. The role will be responsible for BFR management, KPI refinement, and cross‑functional alignment.

CORE JOB DUTIES

Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides

Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input

Create meaningful monthly recaps with unique market insight shared with sales, brand, and field leads

Drive consistency and high‑quality execution of in‑store and out‑of‑store activations

Aggregate and analyze KPI data to identify trends by rep, market, and account

Enforce territory support planning in your market(s) by activity and account tier, and type

Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in‑store outcomes (menu presence, sell‑through, and revenue results)

Identify high‑performing retail locations for future investment and retail media pilots

Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact

Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region Leadership Review meetings

Share knowledge of wholesale retail ecosystems and competitor activity

Provide retailer‑level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts

Align with Sales, Trade, and Brand to support a holistic retail strategy

Be an expert in state cannabis regulations

ADMINISTRATIVE RESPONSIBILITIES

Complete all administrative responsibilities in a timely and accurate manner

Maintain proper records for all expense reports with receipts, and ensure they are completed on time

Ensure BFRs submit timely and complete expense reports, field reports via Repsly, and monthly market recaps

Manage storage units, inventory tracking, and distribution of field materials and trade assets

Support onboarding and training of new BFRs within the assigned regions

Maintain compliance with company SOPs, HR guidelines, and state‑level regulatory requirements

Support internal audit readiness for KPI tracking by maintaining clean documentation of field activities

Participate in region field team meetings and cross‑functional check‑ins with Sales, Brand, and Paid Media teams

REQUIRED EXPERIENCE, EDUCATION, AND SKILLS

Bachelor’s Degree or equivalent work experience

4‑6 years of related industry or marketing experience

Local travel ~50‑70% including occasional nights and weekends

Knowledge of cannabis, trends, and industry preferred

Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty

Ability to coordinate efforts with distributor personnel including orders, delivery, and merchandising support

Familiarity with on‑/off‑premise marketing initiatives

Familiarity with local market trendsetting accounts

Strong problem‑solving, time management, and organizational skills

Skilled at multitasking with and ability to meet deadlines

Computer literate with proficiency in Microsoft Office Suite

Flexibility to support neighboring markets for Cresco Wholesale House of Brands

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options, and participation in our employee discount program. Benefits eligibility for permanent positions may vary by full‑time or part‑time roles, location, or position.

PAY RANGE

$65,000 – $75,000 USD

ADDITIONAL REQUIREMENTS

Must be 21 years of age or older to apply

Must comply with all legal or company regulations for working in the industry

The company does not offer employment‑based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time

EEO STATEMENT

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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