AMD Lasers
Senior Paid Social, Community & Growth Lead – eCommerce (Amazon-First DTC Brand)
We are seeking a highly experienced growth leader to scale a fast-growing direct-to-consumer eCommerce brand, launching on Amazon with an initial focus on teeth whitening and expanding into additional products and marketplaces.
This is a senior, performance-driven role for someone who thrives in direct-response consumer marketing, understands how to scale paid media, and can build engaged communities that drive revenue.
What Makes This Role Unique
- You’ll help launch and scale a DTC brand from the ground up
- You’ll own paid media performance and community growth end-to-end
- You’ll work with a meaningful marketing budget and be accountable for results
- You’ll expand into new channels like Pinterest and YouTube as the brand grows
What You’ll Own
DTC / Consumer Growth
- Full ownership of paid acquisition across Meta Ads Manager and TikTok
- Management and scaling of a significant monthly ad budget with clear ROAS and CAC targets
- Creative strategy: ideation, scripting, and direction of high-performing short-form content
- Execution of TikTok Shop and TikTok Affiliate Program strategies
- Driving Amazon demand through paid social and external traffic strategies
Channel Expansion & Influencer Support
- Assist in managing and scaling influencer partnerships beyond TikTok (Instagram, YouTube, etc.)
- Support development and execution of Pinterest Ads strategy
- Contribute to testing and scaling YouTube as a paid and organic acquisition channel
Community & Owned Audience Growth
- Build, launch, and scale high-engagement Facebook Groups
- Develop community strategies that drive retention, loyalty, and repeat purchases
- Turn customers into active brand advocates and content creators
What You Bring (Must-Have Experience)
- 3+ years of paid social experience, with deep expertise in Meta Ads Manager
- Proven success managing and scaling large ad budgets
- Hands-on experience with TikTok Ads, including Shop + Affiliate ecosystems
- Demonstrated ability to build and grow Facebook Groups or owned communities
- Strong content instincts – you know what converts and how to scale it
- Analytical mindset with a track record of improving CAC, ROAS, and LTV
Nice to Have
- Experience with Pinterest Ads and/or YouTube growth strategies
- Experience managing or collaborating with influencers/creators
- Experience in eCommerce, Amazon, or high-growth DTC brands
- Familiarity with attribution challenges and blended metrics (MER, incrementality)
What This Role Is NOT
- Not entry-level or coordinator-level
- Not a purely organic or “posting content” role
- Not siloed – this role owns growth outcomes across channels
Who You Are
You are a performance-driven marketer who understands how to acquire customers profitably and scale what works.
You’re comfortable owning a budget, making decisions, and being accountable for growth.
You think like an operator – not just a marketer – and are excited to help build something from the ground up.
Posted In
Junior Level PPC and Paid Social Jobs, In-house Jobs, Amazon Advertising Jobs, Pinterest Advertising Jobs, TikTok Advertising Jobs, YouTube Advertising Jobs