Overview

Execute and optimize paid media campaigns across social, display, and emerging platforms. This role supports pipeline generation through strong execution, ongoing testing, and performance optimization across awareness, engagement, and conversion programs. Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

What You’ll Do

Build, launch, and manage campaigns across a mix of channels, including: Paid social (e.g. LinkedIn, Meta, Reddit, TikTok), Display and programmatic, Audio and streaming (e.g., Spotify), Content syndication and digital partnership programs.

Support full-funnel campaign execution: Top-of-funnel awareness and audience development, Mid-funnel engagement and nurture, Bottom-funnel conversion and retargeting.

Monitor and optimize campaign performance daily, including: Budget pacing, Audience targeting and segmentation, Creative performance and iteration, Channel-level performance.

Run structured tests across: Creative formats, messaging, and hooks; Audience targeting and segmentation; Channel mix and budget allocation; Landing pages and conversion paths.

Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates).

Identify trends and recommend optimizations based on data.

Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid media execution, landing page optimization, and ad messaging.

Stay current on platform updates and emerging channels, contributing to testing new opportunities.

What You Own

Day-to-day execution of paid media campaigns across assigned channels.

Campaign-level performance and optimizations.

Accurate campaign setup, tracking, and reporting.

Contribution to testing and experimentation efforts.

What This Role Requires

2–4 years of hands‑on experience managing paid social, display, or multi‑channel campaigns.

Experience executing campaigns across platforms such as LinkedIn, Meta, or programmatic/display networks.

Strong attention to detail in campaign setup, tracking, and performance monitoring.

Comfort working with performance data and making optimization decisions.

Understanding of paid media fundamentals (targeting, bidding, creative testing, attribution basics).

Ability to manage multiple campaigns and priorities in a fast‑paced environment.

Collaborative mindset and ability to work with cross‑functional teams.

B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus.

Familiarity with emerging channels and willingness to test and learn new platforms.

Compensation

Base Compensation Range: $70,000 – $85,000 annually.

Benefits

Competitive Medical, Dental, and Vision Insurance.

Company Paid Life Insurance, Short‑and Long‑Term Disability Plans.

401(k) with Company Match.

Parental Leave.

Flexible Paid Time Off.

Pet Insurance.

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