About Chiappetta Shoes

Chiappetta Shoes is a family-owned footwear and pedorthic business with over a century of history and a much bigger future.

We sell quality footwear, fit hard-to-fit feet, manufacture custom orthotics in-house, solve foot pain problems, serve work boot customers, build loyalty programs, and operate an ecommerce site with room to grow nationally.

Our marketing strategy has always had two sides: storytelling and systems. We want great content, but we also need clean funnels, useful data, better segmentation, stronger automation, improved UX, smarter remarketing, and campaigns that convert. Past planning emphasized the website as the main marketing hub, landing pages for consumer information collection, email automation, list building, remarketing, Google Analytics tracking, paid search, and ecommerce growth.

That is where this role comes in.

The Role

We are looking for a Technical Marketer / Growth Marketing Specialist who can help connect the dots between creative, ecommerce, paid ads, email, analytics, automation, and AI.

This person does not need to be a full-stack developer. But you should be technical enough to understand tracking, tags, pixels, audiences, automations, Shopify, landing pages, email flows, paid media, reporting, and conversion rate optimization.

You are the person who makes sure the machine works.

Creative gets attention. Technical marketing turns that attention into data, traffic, leads, appointments, sales, repeat purchases, and smarter decisions.

Who We’re Looking For

We want a builder.

Someone who likes dashboards but also understands people. Someone who can look at a Shopify product page, a Klaviyo flow, a Meta audience, a Google Ads campaign, and a landing page and say, “Here’s what’s broken, here’s what matters, and here’s what we should test next.”

We want someone who uses AI aggressively but intelligently. Not someone who types one lazy prompt and calls it innovation. Someone who can use ChatGPT, Claude, spreadsheets, analytics, and marketing tools to move faster, see patterns, and build better systems.

We want a difference maker. Someone hungry. Someone who wants responsibility. Someone who wants to help a 100-year-old business scale like a modern brand.

Primary Responsibilities

You will help manage, improve, and execute:

• Shopify website support and ecommerce optimization
• Landing page setup and improvement
• Conversion rate optimization
• Klaviyo email flows, segmentation, campaigns, and reporting
• Meta Ads support, audiences, creative testing, and reporting
• Google Ads support, search/shopping/display/YouTube coordination
• Google Analytics and campaign tracking
• UTM structure and attribution hygiene
• Retargeting and remarketing audiences
• Customer list segmentation
• Loyalty program marketing support
• Product feed and catalog troubleshooting
• SEO support, keyword research, blog/content optimization, and technical cleanup
• Marketing dashboards and weekly reporting
• AI-assisted reporting, analysis, and campaign recommendations
• Coordination with creative, social, ownership, and outside vendors/agencies

Required Skills

Strong candidates should have experience with several of the following:

• Shopify or similar ecommerce platform
• Klaviyo or similar email/SMS platform
• Meta Business Suite / Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• SEO tools and keyword research
• Landing page builders
• CRM or customer database segmentation
• Paid media reporting
• Spreadsheet analysis
• Basic HTML/CSS comfort is a plus
• Strong problem-solving and documentation skills

AI Expectations

This role must be AI-native.

You should be able to use ChatGPT, Claude, and other AI tools to:

• Analyze campaign performance
• Summarize marketing reports
• Build customer segments
• Draft and improve email flows
• Generate ad testing ideas
• Create SEO briefs
• Write landing page copy drafts
• Find patterns in customer/product data
• Build SOPs and documentation
• Troubleshoot tracking or workflow issues
• Turn messy business questions into structured marketing experiments

AI is not a gimmick here. We want someone who can use it to create leverage.

Bonus Skills

Big pluses:

• Experience with footwear, retail, ecommerce, health/wellness, or local service businesses
• Experience with product feeds and Google Merchant Center
• Experience with YouTube ads
• Experience with marketing automation
• Experience building dashboards in Looker Studio or similar tools
• Experience with Typeform, quiz funnels, customer tagging, or Shopify customer metafields
• Experience with SEO content systems
• Experience coordinating with agencies

What Success Looks Like

You are winning in this role if:

• We know what campaigns are working and why
• Our email list becomes more segmented and more profitable
• Our paid ad testing becomes more structured
• Our Shopify site converts better
• Our landing pages collect better information and drive more appointments/sales
• Our marketing reports become clear, useful, and actionable
• Our team spends less time guessing and more time improving
• You help turn Chiappetta’s knowledge, content, and product mix into a scalable growth engine

Our Standard

This is not a “set it and forget it” marketing job.

We need someone who tests, tracks, learns, documents, and improves. Someone who can handle details. Someone who can work with creative people and business owners. Someone who can translate numbers into action.

We are old-school about service and craftsmanship. We are modern about tools, systems, and growth. That combination is the opportunity.

To Apply

Send us:

• Your resume
• Examples of campaigns, dashboards, email flows, websites, or growth projects you have worked on
• A short explanation of your technical marketing experience
• A short explanation of how you use ChatGPT, Claude, or AI tools in your workflow
• One example of a marketing problem you solved using data, automation, or testing

We help people move better, feel better, and live better through better footwear, better fit, and real problem-solving. Our customers come to us for foot pain, hard-to-fit feet, work boots, comfort footwear, diabetic concerns, custom orthotics, and honest expert guidance.

We are proud to have been recognized locally and nationally, including being named one of the top comfort shoe stores in the country and voted Kenosha’s Best Shoe Store year after year. But awards are not the mission. The mission is trust, service, expertise, and doing right by people.

What makes Chiappetta different is the combination of old-school customer service and modern ambition. We still believe in measuring both feet, listening carefully, understanding the customer’s problem, and offering a real solution. At the same time, we are growing through ecommerce, content creation, AI-assisted marketing, custom orthotic manufacturing, social media, video, email, SEO, paid advertising, and national brand building.

At our core, we are people-people. We believe in confidence, pride, compassion, and empathy. Confidence comes from knowing what you are talking about. Pride comes from offering great solutions. Compassion means caring enough to listen. Empathy means asking whether the solution would be good enough for your own mother.

We are looking for difference makers — people with a chip on their shoulder who want to build, create, solve, learn, and grow. We want people who respect the history of a 100-year-old business but are excited to help push it into the future.

We are Shoe Dogs. That means we care about the product, the customer, the craft, and the details. We pay attention to what is happening in footwear, retail, marketing, technology, and culture. We are creative because we are knowledgeable. We are competitive because we care.

Technology is a major part of where we are going, but it will never replace the human side of what we do. AI tools like ChatGPT and Claude should make us faster and sharper, but the heart of the business will always be people helping people.

Being part of the Chiappetta Crew is both a responsibility and a privilege. We run with a tight crew. We care about each other, our customers, our community, and winning the right way.

If you want to coast, hide, or wait to be told what to do, this probably is not the place.

If you want to build something, make an impact, honor a proud tradition, and help take a legendary local business to the next level — welcome to Chiappetta Shoes.

#AintNoBettaThanChiappetta