We’re partnering with a growing financial services organization that is building and scaling a direct mail program focused on business lending products. This is a high-impact opportunity for someone who wants to own direct mail strategy and execution end-to-end and help shape how the channel evolves.

What You’ll Do

Drive lifecycle marketing initiatives targeting existing/known customers

Manage relationships with list providers, data vendors, and mail houses

Build and execute test-and-learn frameworks across audience, offer, creative, and timing

Optimize campaign performance and budget allocation across large-scale mail drops

Partner with analytics, product, and compliance teams to ensure campaigns are effective and compliant

Identify opportunities to improve process, tooling, and scalability

What We’re Looking For

5+ years of experience in direct mail or performance marketing (strong preference for direct mail ownership)

Proven experience with lifecycle campaigns targeting known customers

Strong understanding of direct mail attribution, ROI, and performance measurement

Experience working with mail houses, list providers, and data vendors

Hands-on experience with test-and-learn frameworks (A/B testing, segmentation, targeting)

Experience managing budgets and scaling campaign volume

Background in financial services, lending, or fintech (business loans preferred)

Familiarity with compliance/regulatory considerations is a plus

Why This Role

Opportunity to build and scale a direct mail channel with real ownership

High visibility and cross-functional collaboration

Clear path to full-time conversion

Flexible hybrid environment in Charlotte

If you have a strong background in direct mail and performance marketing and enjoy tying campaigns directly to business outcomes, we’d love to connect.

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