As a Dealer Alchemist Paid Search Specialist, you will be assisting in leveraging our technology, paired with your experience to help our clients succeed in their goal through paid media spends. While automotive experience is preferred, further training can be provided to the right individual.

Job Duties

Monitoring budgets and overseeing search platform accounts

Tracking KPIs

Auditing website inventory levels

Monitoring purchased media to ensure that the advertisements appear as planned

Assist with ad copy as needed

Assist in writing out SOPs for aspects of search

Proof Checking Setups / QA

Campaign Management – Oversee accounts on Google and Microsoft Ads.

Keyword Research – Be involved in audience / location targeting

Bid Management – Monitor budget and adjust bids as applicable

Write clear and concise copy for adverts

Suggest and develop new campaigns

Keeping up to date of PPC and SEM trends

Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards.

Required Skills and Qualifications

Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills.

Knowledge of Paid Media is required

Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential.

General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual)

Proficiency in Google Workspace and Drive

Strong independent work ethic

Demonstrated problem-solving capabilities

Professional and respectful demeanor in dealing with internal and external business partners

Effective time management in a professional setting

Collaborate effectively in a team environment and must be an organized and flexible team player.

Integrity and optimism, regardless of the situation

Use information, data, and resources to proactively identify and solve problems to get the job done.

Experience in data analysis and reporting Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required.

Analytical thinking with strong math skills is mandatory

Google Ads, Google Display, Google Search certification

Additional Benefits

Base salary

$60,000/yr – $70,000/yr

Unlimited Vacation – We manage 100% by objective.

401K with matching.

Paid Professional Development.

Bronze Level Healthcare, Dental, and Vision Included

About Dealer Alchemist

Dealer Alchemist is a hyper-innovative, disruptive digital advertising agency specializing in the Automotive Industry. Our adaptive response technology (CORe) provides increased conversion, better ad spend efficiency, and full transparency for dealer operators making it an absolute game changer in our industry. We exercise a dealer – centric strategy, eliminating the multi-vendor, multi-dashboard solutions and consolidating them into one cost effective, turn-key strategy so dealers can focus on what matters most, selling cars. Dealer Alchemist has the highest customer retention rate in our industry and our employees love working in this exciting fast growing, fast paced environment. We are an equal opportunity employer and welcome applications from all qualified individuals.