As the Ready-to-Drink (RTD) Marketing Specialist for USA&C (USA and Canada), you will directly support the Innovation Manager and the Brand Management team in bringing to life the innovation and marketing strategy for the RTD portfolio. Your primary responsibilities will be to execute the innovation plan, develop the launch communication plan, and collaborate with the brand management team to execute the field marketing plans. You will be part of a team that plays a pivotal role in shaping the future of Brown‑Forman’s RTD portfolio.

Responsibilities

New Product Development Support: Collaborate with the Innovation Manager and cross‑functional teams (such as R&D, Packaging, and Regulatory) to deliver product and packaging renovations within the needed timeline.

Commercialization of Innovation: Develop and execute field sales tools and a launch plan that clearly communicates the key information and consumer benefits of the new innovation brands.

Performance Tracking & Analytics: Track and report on the performance of marketing initiatives, utilizing internal and external data sources to continuously monitor business trends and brand health.

Agency Management: Participate in the creative and trade marketing development process by helping to create consumer communication, while tracking platform metrics.

Consumer Research: Participate in the market research & analytics to identify new consumer trends, market opportunities, and competitive insights.

Project Management: Build processes to drive efficiency to ensure checks & balances are implemented within the fast‑moving innovation environment.

Cross‑Functional Collaboration: Maintain consistent communication with internal teams and external agency partners to ensure brand initiatives are aligned and executed properly.

Qualifications

Bachelor’s Degree and 1+ years of marketing, new product development, and/or brand‑building.

Spirits/Beverage/CPG industry experience is a plus.

Strong communication and presentation skills.

A proven ability to leverage data analytics and research tools to inform decision‑making.

Expertise in project management, including budget management, timelines, and cross‑departmental coordination.

Working Arrangement

In‑office at the Brown‑Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

Location

City: Louisville

State: Kentucky

Country: USA

Business Area: Americas Division

Function: Marketing

Req ID: JR-00009924

Benefits

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

EEO Statement

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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