Email Marketing Specialist We are hiring a well-rounded Email Marketing Specialist to manage and execute end-to-end email marketing initiatives. This role requires someone with hands-on experience across the full email lifecycle, including campaign execution, automation, segmentation, and performance optimization. You will be responsible for both building and improving email programs that drive engagement, retention, and revenue. The ideal candidate is both strategic and execution-focused, with the ability to take ownership of email performance from setup to optimization.

Key Responsibilities Build, launch, and optimize email campaigns across marketing and lifecycle stages

Develop and manage automated flows, including welcome, abandoned cart, post-purchase, and re-engagement

Create and manage audience segmentation strategies for targeted messaging

Execute A/B testing on subject lines, content, and send strategies

Monitor and analyze performance metrics such as open rates, CTR, conversion rates, and revenue

Optimize email performance based on data and testing insights

Collaborate with design and content teams to ensure high-quality execution

Maintain email deliverability and list health best practices

Manage campaign calendars and ensure timely execution

Ensure all campaigns are QA'd and error-free prior to deployment

Requirements Resume in English

Native or near-native English proficiency (spoken and written)

35+ years of hands-on experience in email marketing across campaigns and lifecycle automation

Experience working with platforms such as Klaviyo, HubSpot, or similar ESPs

Strong experience building both campaigns and automated email flows

Experience with segmentation, personalization, and lifecycle marketing strategies

Strong understanding of email performance metrics and optimization techniques

Experience running A/B tests and improving campaign performance based on data

Strong attention to detail, with experience QA'ing campaigns before launch

Ability to manage multiple campaigns and priorities simultaneously

Experience working in fast-paced or performance-driven environments

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