The Communications Group (ComGroup) is a Little Rock-based, full-service marketing and communications agency that turns complex challenges into compelling stories. From B2B and agriculture to government and beyond, we build integrated strategies that don’t just look good — they move the needle. Our team is sharp, collaborative, and always hungry to learn what’s next.

Role Overview

The Digital & Social Marketing Specialist is a core member of The Communications Group’s Digital team, responsible for the day-to-day execution of social media and digital marketing programs across agency and client accounts. This role is designed for someone who brings both creative instincts and analytical thinking, someone who can write a caption, read a performance dashboard, and flag what’s working and what isn’t, all before lunch.

Working primarily with B2B, agricultural, and government clients, the Specialist collaborates closely with the Digital & Social Marketing Manager and internal account, traffic, and creative teams to ensure campaigns are executed precisely, on schedule, and on-brand. This is a highly organized, self-driven role in which attention to detail and proactive communication are non-negotiable.

Core Responsibilities

Contribute to the development of digital and social media strategy alongside the Digital Director and account teams

Identify trends in performance data and proactively recommend optimizations to enhance engagement, reach, and results

Pull and maintain performance reports across social and digital channels, translating metrics into clear insights

Content Creation & Social Media Execution

Generate social media ideas and create content, including copy and graphics, that align with campaign goals and brand voice

Execute and schedule social media posts on Facebook, Instagram, X (Twitter), and LinkedIn

Monitor social inboxes and activity, responding to comments and messages promptly and in an on-brand manner

Produce e-newsletters and manage distribution via Constant Contact

Project & Account Management

Manage project flow with internal teams, including traffic coordination, timeline tracking, and management of deliverables

Manage day-to-day account communication and administrative tasks to keep projects moving efficiently

Collaborate with the account and creative teams to ensure content is consistent and aligns with overall marketing objectives

Requirements

Candidates must meet the following baseline qualifications

3–5 years of experience in social media, marketing, or an agency setting

Demonstrated ability to manage execution and apply performance insights to improve results, rather than just reporting the numbers

Hands-on experience with major social platforms and with scheduling and reporting tools

Strong organizational skills and exceptional attention to detail

Proven ability to manage multiple clients and deadlines simultaneously without dropping the ball

Strong written communication skills and the ability to adapt tone and voice across brand identities

A self-starter mindset, comfortable working independently and proactively figuring things out

Nice to Haves

The following skills aren’t required on day one, but they’ll help you hit the ground running and advance quickly in this role:

Experience updating website content (blogs, news, press releases) using HubSpot and/or WordPress

Basic analytics familiarity with GA4 and Google Tag Manager (GTM)

Paid social advertising experience with Google Ads, Meta Ads Manager, and LinkedIn Ads

Tools & Platforms

Agorapulse, Hootsuite, Buffer, Sprout Social

Adobe Creative Suite/Canva

WordPress/HubSpot

Meta Ads Manager

Google Ads

LinkedIn Ads

GA4/GTM

Microsoft Office Suite

Health, dental, and vision insurance options

Company-provided life insurance

Paid time off and paid holidays

Quarterly Free Fridays and Birthday holiday

Professional development opportunities and ongoing training

#J-18808-Ljbffr