Job Description

At CooperVision, a division of CooperCompanies, we're driven by a unifying purpose to help people to experience life's beautiful moments. We are connected through our shared values – dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.

Job Summary

The position works closely with internal partners and agencies to ensure marketing programs are executed accurately, on time, and aligned with brand standards.

Responsibilities

Email Marketing

Support the execution of email marketing campaigns, including building, testing, and scheduling emails and journeys. Follow email best practices to help ensure deliverability, accuracy, and consistent brand presentation

Maintain and update the email calendar to ensure visibility across teams and support on-time delivery

Work with customer support on potential email campaign feedback

Website Management Implement ongoing website content updates, including copy, imagery, and links

Review website pages for accuracy and freshness and support routine audits with the brand team

Assist with basic SEO updates and content optimization efforts

Help troubleshoot website issues in coordination with internal teams and agency partners

Event Support Create, test, and deploy event registration pages and event-related email communications using Cvent

Ensure access to and delivery of basic event performance and registration reporting

Paid Media & Social Support Support agency partners and internal teams with the execution of paid media campaigns across channels such as Meta, Google, and LinkedIn

Help monitor campaign performance and flag issues or opportunities for optimization

Assist with social media calendar updates and scheduling of organic social posts across social channels

Data Management & Reporting Assist with data preparation and audience list management for campaign execution

Support data cleansing activities to maintain data accuracy and integrity

Help consolidate paid media, email, website, and event data into reports and dashboards

Review results and assist in highlighting key insights and trends

Cross-Functional Collaboration & Additional Responsibilities Work closely with the broader Marketing team and cross-functional partners, including Sales, Commercial Operations, Professional Affairs, and Finance

Support collaboration between agency partners and internal marketing teams to help ensure alignment on timelines, deliverables, and expectations

Support team efforts to improve processes and streamline marketing execution

Stay informed on updates and best practices related to email, website management, landing pages, and digital marketing tools

Participate in the development of annual digital objectives, as needed

Perform other marketing-related duties as assigned

Travel Requirements

Travel will be required as part of this job – up to 10% of time

Qualifications

Knowledge, Skills and Abilities: Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform

Experience managing content within CMS platforms such as Drupal, WordPress, or similar systems

Familiarity with BrightEdge or similar SEO tools and general SEO best practices

Basic knowledge of HTML, JavaScript, and CSS

Exposure to paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar tools

Experience with Google Analytics

Strong knowledge of Excel

Experience with Cvent or similar event management tools

Familiarity with Sprout Social or similar social media management tools

Strong collaboration skills with the ability to partner across teams to support shared goals

Demonstrates reliability, ownership of tasks, and initiative in execution

Strong verbal, written, and presentation skills, with the ability to clearly convey information, present ideas, and collaborate effectively with cross-functional teams

Excellent organizational abilities with the capacity to manage multiple priorities simultaneously

Work Environment: Normal Office Environment (onsite 5 days per week)

Sedentary to light physical effort necessary to perform the job

Prolonged sitting and using a computer

Experience

Minimum of 2 years related experience in marketing automation is required.

Education

Bachelor's degree in Digital Marketing, Business, Marketing; MBA/Master's a plus

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $70,000.00 and $93,200.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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