About PERC

About PERC The Property and Environment Research Center (PERC) is the national leader in market solutions for conservation. Founded in 1980, PERC is nonprofit, nonpartisan, and proudly based in Bozeman, Montana.

About the Role

About the Role PERC is seeking a driven Digital Marketing Specialist to help build the audience for innovative conservation ideas. We're the national leader in market solutions for conservation and we're building a digital growth engine to match that ambition. This role is at the center of it.

You’ll manage paid digital campaigns, grow our email subscriber base, support our social media channels, and keep our WordPress-based website humming. This is a hands‑on role with real ownership, working with a small, high‑performing marketing/comms team.

This is a broad digital marketing role for someone with 2–4 years of experience who is ready to own real work across multiple channels. You’ll report to the VP of Marketing & Communications and collaborate closely with our Senior Designer and Digital Content Producer. We’re expanding digital marketing into a core function and looking for someone to bring focus, drive, and a growth mindset to the work.

Core Responsibilities

Paid Digital Advertising (35%)

Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads to grow our email subscriber base and drive traffic to priority content

Monitor campaign performance daily and make data‑driven adjustments to improve results

Report on key metrics—cost per acquisition, ROAS, conversion rates—and translate findings into clear recommendations

Coordinate with our Senior Designer on ad creative and landing page assets

Website Management (25%)

Handle day‑to‑day content publishing and updates on PERC.org (WordPress Gutenberg)

Support an active homepage refresh and ongoing site updates—ensuring content stays current, accurate, and on‑brand across the site

Coordinate with our external web development firm on technical maintenance and larger build projects

Ensure landing pages, campaign pages, and evergreen content are functioning correctly and performing well

Support conversion optimization efforts, including basic A/B testing and performance tracking

Email Marketing (20%)

Own list growth strategy in partnership with the VP of Marketing & Communications, with ambitious targets for subscriber growth

Manage campaign deployment in Mailchimp, including segmentation, scheduling, and A/B testing

Monitor open rates, click rates, and unsubscribe rates; identify trends and recommend improvements

Maintain list hygiene and help develop audience segments that improve relevance and retention

Social Media Support (10%)

Track and report on organic and paid performance across key KPIs—reach, engagement, follower growth, click‑through—and translate findings into clear insights for the team

Support paid social promotion of priority content and campaigns

Assist with scheduling and publishing content across Instagram, X, LinkedIn, and Facebook

Analytics and Reporting (10%)

Maintain dashboards in Google Analytics (GA4) and platform‑native tools to track performance across channels

Produce regular reports on growth metrics, campaign results, and audience trends

Help establish baseline metrics and targets as we build our digital measurement framework

Your Qualifications

Required

2–4 years of experience in digital marketing, with demonstrated hands‑on work in paid social and paid search

Working knowledge of Meta Ads Manager and/or Google Ads

Experience with an email marketing platform (Mailchimp preferred)

Comfort with WordPress for content publishing and basic updates

Familiarity with Google Analytics or similar web analytics tools

Strong attention to detail and the ability to manage multiple priorities without dropping the ball

Clear written communicator; you can explain what the data says and why it matters

Preferred

Experience running paid campaigns for a nonprofit, media organization, or mission‑driven brand

A genuine eye for design. You may not be a designer, but you can tell when a landing page works and when it doesn’t, and you’re curious enough to understand why. You think about hierarchy, clarity, and visual flow, not just copy and conversion rates

Google Ads or Meta Blueprint certification

Basic understanding of SEO principles

Experience with Salesforce or other CRM platforms

The Ideal Candidate

Curious and self‑directed; you don’t wait to be told what to optimize

Comfortable working in a small team where you’ll wear multiple hats

Interested in market‑based approaches to conservation, policy, or mission‑driven work (you don’t need to be an expert, but you need to care)

Energized by growth metrics and the discipline of improving them over time

Self‑directed and high agency; when you hit a wall, you find a way through it by being resourceful or teaching yourself something new

Location

This is a full‑time, exempt position with preference for the role to be based in Bozeman, Montana. We will also consider outstanding candidates based elsewhere in the United States who can work virtually.

Working Conditions

Business office environment with moderate noise

Travel by car and plane is possible

Will sit or stand at a desk

Work on a computer, use a telephone, and other general office equipment

Lift and carry up to 25 pounds

Perks of working at PERC

Great health (platinum, gold, and silver plans), vision, and dental benefit choices for employees and family

Flex /FSA or HSA offered

5% 401(k) PERC contribution

PERC contributed life insurance

Voluntary additional life insurance

Voluntary accident insurance

Paid parental leave

Paid vacation and sick days

12 paid holidays

Paid Sabbatical: 3 months paid leave after every 10 years of service

Discounted gym membership

Ability to work with an impactful conservation organization, dedicated to positive environmental outcomes

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