Head of Paid Social — Join a Rapid-Growth Leader in Home Services

Help Wanted

Strategic Employment

Location
,
Lancaster, PA, United States
Job Type
Full Time
Date Posted
May 4, 2026
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Job Description

Job Description

Founded in 2023, this rapidly growing services company has scaled from startup to a $30M annualized business in under three years, achieving approximately 100% year-over-year growth. With multiple locations already operating and aggressive expansion planned, the company is entering its next phase of scale and building out its senior leadership team.

This is a rare opportunity to join a founder-led, execution-driven business at an inflection point, where speed, quality, and scalability all matter.

Role Overview

As the Head of Social Media Marketing, you’ll lead a high-velocity, performance-driven advertising ecosystem. You’ll oversee strategy, campaign execution, optimization, analytics, and budget management, ensuring a nonstop flow of inbound leads, with a direct link to revenue. You’ll directly manage a small team and collaborate closely with other executives to ensure the pipeline is running at full speed.

This is a hands-on leadership role for an marketing leader who thrives in high-growth environments, is able to scale a team as the business quickly scales, and understands how to balance structure with execution velocity.

Key Responsibilities

  • Own and scale the paid social marketing engine that drives all inbound revenue.
  • Run high-volume campaigns with $500K+ in total ad spend and fast daily pacing.
  • Build and optimize creative cycles, targeting, segmentation, and funnel performance.
  • Execute rigorous A/B testing across creative, messaging, and landing experiences.
  • Lead analytics, reporting, attribution, and forecasting.
  • Manage budget oversight, pacing, and ROI targets.
  • Guide a Marketing/Lead Coordinator and align with Sales Support teams.

What You Bring

  • Deep expertise in social media performance marketing, ideally for hands-on service industries.
  • Hands-on experience managing high-value ad campaigns of no less than $500K monthly.
  • Advanced skills in testing, data analysis, optimization, and performance strategy.
  • Strong team management, budget oversight, forecasting, and decision-making abilities.
  • Leadership experience in marketing or growth-driven environments.
  • A fast-paced, experimentation-driven mindset.

Why This Role

  • Hypergrowth Environment: Step into a business scaling at high velocity, with strong momentum and aggressive expansion plans already underway
  • Foundational Leadership Seat: Serve as one of the early senior leaders responsible for building the marketing foundation that will support the company’s long-term scale, consistency, and success
  • Autonomy & Impact: Own the marketing function end to end, with the authority to design and implement processes, standards, and accountability systems that will define how the company operates as it grows

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How to Apply for this Paid Media Job

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