Description

At HCI Sports & Fitness, we’re more than a fitness and sports brand, we’re a movement. We empower our family oriented community at all fitness levels to push limits, fuel performance, and live boldly through smart training and state-of-the-art spaces. From gym culture to group fitness to youth and adult sports, we pride ourselves on offering a clean, safe, and welcoming environment for everyone!

We’re seeking a highly organized, creative, and execution focused Marketing Specialist to support social media initiatives and department marketing campaigns across membership, sports programs, youth offerings, and events. This role is ideal for someone who thrives in a fast paced environment, understands social media trends, and knows how to turn campaign goals into engaging content and timely execution. You’ll play a key role in driving awareness, generating leads, increasing registrations, and ensuring campaigns are consistently activated across social and in-house channels.

Responsibilities

Execute social media and department campaigns across departments

Manage social media calendars, scheduling, posting, and engagement

Partner closely with the Content Creator to plan and launch campaign content across platforms

Develop creative concepts, captions, hooks, and messaging for social campaigns

Coordinate with designers and creative team members to produce campaign assets

Ensure content aligns with active promotions, seasonal priorities, and company goals

Collaborate with internal departments to gather campaign needs, deadlines, and deliverables

Support facility marketing needs including signage, promotions, and campaign visibility

Track campaign performance including leads, registrations, reach, and engagement

Identify gaps in campaigns and proactively recommend content or execution opportunities

Support paid advertising efforts with creative input, hooks, and messaging ideas

Maintain organized workflows and timelines to support consistent campaign launches

Qualifications

Bachelor’s degree in Marketing, Communications, Advertising, or related field

2+ years of experience in marketing coordination, social media, or campaign execution

Strong understanding of Instagram, Facebook, TikTok, and emerging social platforms

Excellent copywriting skills for short-form content, promotions, and campaign messaging

Proficient with scheduling tools, social platforms, and analytics dashboards

Proficient in Adobe Suite, including Lightroom, Photoshop, Illustrator, Premiere Pro

Highly organized with strong project management skills

Strong communication and collaboration skills across departments

Bonus Points

Experience in fitness or health and wellness spaces

Experience supporting paid social or digital ad campaigns

Familiarity with Meta Ads Manager, Google Analytics, or CRM lead tracking

The Perks

Energetic, fitness forward culture focused on growth and community

Opportunity to make a measurable impact on a fast growing local brand

Starting compensation at $24+ per hour based on experience

Competitive benefits including health, vision, dental, life, and disability insurance

Generous PTO and 10 paid holidays

Complimentary HCI family membership (currently $3,588 per year!)

Access to a premier fitness and sports facility

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