Massanutten Resort

Mc Gaheysville, VA 22840, USA

Description

Job Summary

The Digital Marketing Specialist supports the execution, optimization, and reporting of Massanutten Resort’s digital marketing efforts. This role assists with campaign builds, landing page creation, SEO monitoring, and performance reporting across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and other subsidiaries of Great Eastern Resort Corporation. The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and revenue growth. The ideal candidate is detail-oriented, analytical, and eager to stay current with digital marketing tools and trends.

Required

2–4 years of experience in digital marketing, paid media, or SEO

Hands‑on experience with Google Ads and Meta Ads campaign setup and monitoring

Strong working knowledge of Google Analytics (GA4), UTMs, and traffic/conversion reporting

Familiarity with website content management systems (CMS) and landing page testing tools

Ability to compile and present campaign performance data using Excel and PowerPoint

Experience working with Canva or other creative design tool to generate Ad content at scale

Strong organizational and project management skills

Preferred

Agency experience

Hospitality, resort, or travel industry marketing experience

Experience with A/B testing and landing page optimization

Knowledge of CRM-integrated digital campaigns and email retargeting

Familiarity with data visualization tools (Google Data Studio/Looker, Tableau, or Power BI)

Experience working with external vendors or digital agencies

Typical Schedule

Days: Monday – Friday, with occasional evenings or weekends as needed

Hours: 9:00am – 5:00pm, with flexibility for campaign deadlines and events

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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