Specialist Performance Marketing – Email Location: New York City, NY

Position Type: Full-time

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world‑renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years.

Who are we hiring?

The Specialist, Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best‑in‑class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. The Specialist will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers and New York Knicks.

What will you do? Own end‑to‑end creation and deployment of email campaigns across multiple brands

Coordinate day‑to‑day deliverables, liaising with key internal stakeholders and external agency partners (e.g., content calendars, trafficking creative, ensuring quality assurance)

Lead audience segmentation strategy to deliver highly targeted & personalized messages across channels to drive engagement and conversions

Assist in managing all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)

Collaborate in planning holistic email & SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy & recommendations to support ticket sales & ancillary marketing initiatives

Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis

Report on performance results and inform on best practices and learnings to key stakeholders

Maintain business and/or technical documentation around business processes and marketing campaigns

Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed? 3+ years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and working knowledge of email HTML and CSS; SQL preferred

Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g., Marketing Automation, Personalization, Segmentation techniques)

Experience in Salesforce Marketing Cloud (or similar ESP) incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization

Solid understanding of databases, data structure and requirements for marketing campaigns and data mining and segmentation techniques

Proficient in analytical thinking, utilizing data to drive informed decision‑making, identify trends and optimize CRM strategies for enhanced outcomes

Knowledge of CRM best practices and global compliance regulations (CAN‑SPAM, GDPR)

Proven problem‑solving skills and ability to analyze complex issues and develop innovative solutions

Ability to work independently in a fast‑paced environment managing multiple projects simultaneously

Strong collaboration skills to work with cross‑functional teams

Proactive attention to detail, results‑oriented problem‑solver and organizational skills

Pay Range

$65,000 — $95,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

EEO We value diversity and welcome employees of all backgrounds. Our Company is an Equal Opportunity Employer and provides equal employment opportunities without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, veteran status, or any other characteristic protected by law. We also strictly prohibit discrimination and harassment on these bases.

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