We are seeking a Brand Marketing Specialist to support integrated marketing campaigns across brand, digital, influencer, and retail channels . The role focuses on global brand execution , consumer engagement , and delivering premium marketing activations with a strong emphasis on the female consumer .

Key Responsibilities

Execute integrated marketing plans across brand, digital, retail, and influencer marketing .

Support campaign activations , including seasonal and 365 consumer experiences .

Collaborate with cross-functional teams including brand creative, digital, retail, and communications .

Assist in influencer and celebrity marketing initiatives .

Analyze consumer insights, market trends, and performance data .

Ensure brand consistency and execution excellence across all channels.

Required Skills

2–3+ years of experience in brand marketing, digital marketing, or influencer marketing .

Strong understanding of marketing campaign execution and brand strategy .

Experience working in cross-functional and collaborative environments .

Excellent communication and presentation skills .

Strong analytical skills with ability to derive consumer insights .

Ability to manage multiple projects in a fast-paced environment .

Preferred Skills

Experience in fashion, lifestyle, or consumer brand marketing .

Strong knowledge of cultural trends and consumer behavior .

Experience with retail marketing and on-ground activations .

Familiarity with influencer and celebrity partnerships .

Digital-first mindset with exposure to multi-channel campaigns .

Nice-to-Have

Experience supporting global marketing campaigns .

Exposure to brand planning and operations .

Experience working with external agencies or marketplace partners .

Passion for sports, fashion, and culture-driven marketing .

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