Company Overview

Marketing & Advertising

Mission

To harmonize human creativity with generative intelligence to deliver hyper-personalized, ethical brand experiences.

Values

Ethical Innovation

Data Transparency

Radical Adaptability

Inclusive Storytelling

Culture

A hybrid-first, high-autonomy environment focused on continuous learning and ESG-conscious growth.

Role Summary

Purpose: To lead the integration of generative AI and predictive modeling into marketing workflows while ensuring full compliance with the EU AI Act.

Impact: This role will reduce content production cycles by 40% and ensure 100% regulatory compliance for all AI-driven consumer interactions.

Team Structure

Sits within the Digital Transformation Hub, collaborating with Creative, Data Science, and Legal teams.

Reports To

Reports to the Director of Marketing Technology.

Working Conditions

Travel Required: 15%

Standard business hours with flexibility; occasional evening calls for global syncs.

Physical Requirements

Prolonged periods of focused screen time

Ability to travel for quarterly strategy offsites

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