Job Title: Brand Marketing Specialist

Classification: Exempt

Reports to: Director of Communication and Marketing

Overview

This is a full‑time, 12-month position that reports to the Director of Communications and Marketing and helps shape and elevate the school’s brand through compelling visual storytelling across print and digital platforms. This position is responsible for developing and executing brand strategies to enhance the school's reputation and visibility.

Supervisory Responsibilities: None

Qualifications

Bachelor’s degree in marketing, graphic design, business, or related field

Proven experience in graphic design, with a strong portfolio showcasing a range of design work

Spiritual and Personal Expectations

Acknowledges Jesus Christ as Lord and Savior.

Commits to faithful active service in a local Christian church and personal prayer and Bible study.

Commits to model spiritual, academic, physical, and social growth personally and professionally.

Maintains a Christian lifestyle that reflects the biblical perspective of integrity and appropriate personal and family relationships, personal conduct, and moral behavior.

A love for students and education.

Commits to our foundational statements and governing principles.

Commits to our employee code of conduct.

Skills

Proficiency in graphic design software (Adobe Creative Suite)

Ability to think creatively and strategically

Excellent organizational and project management skills

Ability to work independently and collaboratively in a team environment

Strong interpersonal skills with the ability to build relationships with alumni, students, and staff

Detail-oriented with the ability to manage multiple projects simultaneously

Knowledge of web design and content management systems

Essential Duties and Responsibilities

Lead creative direction for marketing campaigns, bringing fresh ideas and innovative approaches to school marketing initiatives.

Design and produce high‑quality visual assets across print and digital platforms, including social media, publications, apparel, and marketing collateral.

Maintain and evolve the school’s visual brand identity, ensuring consistency across all communications and touchpoints.

Collaborate with leadership, admissions, athletics, and advancement to shape messaging and visual storytelling across the organization.

Lead the design and creative direction of the school’s annual magazine, The Roar Report, shaping its visual identity and storytelling to reflect the school’s brand and community.

Coordinate with printers, apparel vendors, and external partners to oversee production and ensure high‑quality final products.

Support digital marketing efforts by creating engaging content optimized for web and social platforms.

Stay current with design trends and best practices to continually elevate the school’s brand and creative output.

Create and share compelling alumni stories through visual and digital platforms that celebrate impact and strengthen the school’s brand and community.

Develop and implement strategies to engage alumni and strengthen long‑term relationships with the school.

General

Participates in professional development opportunities.

Other duties as assigned by direct report/administration.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift 15 pounds at times.

Employment at Hebron Christian Academy is open to qualified individuals who are Christians of good character, without regard or reference to race, sex, national or ethnic origin, color, age, or disability. Hebron Christian Academy is a religious educational ministry, permitted to discriminate based on religion. All prospective and current employees must agree with Hebron Christian Academy's mission statement, and they must be willing to conduct their lives in conformity with the school's statement of faith and the school's declaration and agreement to ethical and moral integrity.

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