About the Role

We are looking for a Creative Strategist (Paid Social) who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter. Reporting directly to our Performance Marketing Lead, you will be the architect of our creative testing roadmap. Your job is not to “make things look pretty.” Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok.

What You’ll Do

Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.

Support the creation of high-performing scripts, hooks, and headlines, understanding the difference between a “brand story” and a direct-response “hook” that stops the scroll in the first 3 seconds.

Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.

Innovate on testing methodologies, designing tests for specific variables such as Visual Hooks, Value Props, Text Overlays, and CTAs.

Identify “Creative Fatigue” before it happens and have the next round of iterations ready to launch.

Lead the weekly “Creative Review” meeting, presenting a breakdown of creative metrics including Thumb‑Stop Ratio, Hold Rate, Click‑Through Rate, and Conversion Rate.

Turn insights into action, writing briefs to fix CTA issues when a video has a high hold rate but low clicks.

Build and maintain a “Swipe File” of competitor ads and trending formats on TikTok and Meta, watching the market for what is currently working.

Who You Are

3‑6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce, or an Agency.

Comfortable analyzing spreadsheets in Excel to find the winner, while also competent in writing storyboards for video editors.

Understand the psychology of selling and know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution).

Know the differences between a Reel, a Story, and a Feed post, including platform safe zones and native aesthetics.

Capable of managing high volumes of creative requests and keeping the feedback loop between buyers and designers speedily moving.

Bonus

Basic video editing skills (CapCut, Canva, Premiere) to create “Frankenstein” edits or mockups for the design team.

Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding.

Location & Benefits

Boston, MA; New York, NY; San Diego, CA; Austin, TX (Hybrid: 3 days/week in office)

We Offer

Fully covered medical benefits and dependent contributions.

Unlimited PTO.

401(k) with up to 4% match.

A “Work from Anywhere” bank.

Wellness stipend for health & fitness.

Commuter benefits.

#J-18808-Ljbffr