The Digital Marketing Specialist plays a key role in growing the ASUS brand across Consumer PC, Commercial PC and Gaming PC categories in the US. This individual will manage and optimize digital campaigns, official website content, and eCommerce advertising efforts, working cross-functionally to execute strategy, analyze results, and support brand visibility and traffic growth.

Essential Duties and Responsibilities

Plan, set up, and optimize digital campaigns across multiple platforms (Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.)

Lead SEO initiatives (on-page and off-page optimizations)

Execute digital marketing strategies for special projects, including product launches and traffic-driving initiatives on the ASUS website/Eshop

Analyze campaign performance and deliver data-driven recommendations

Manage advertising on Amazon Sponsored Ads, Amazon DSP, Walmart Connect, Criteo RMP, etc.

Work closely with product marketing and channel teams to optimize content for the U.S. market

Liaise with internal teams and partners to ensure compliance with partner funding requirements

Process vendor invoices with the accounting team

Stay updated on trends in digital marketing, ecommerce, and advertising

Deploy personalized messaging across customer lifecycle channels

Analyze trends in consumer behavior, competition, and product categories

Maintain good attendance and punctuality

Knowledge and Skills

Strong understanding of brand strategy and 360-degree marketing

Excellent analytical skills with ability to simplify complex data

Strong organizational and problem-solving skills

Detail-oriented with excellent attention to detail

Effective collaboration and cross-functional communication

Comfortable in a fast-paced, evolving environment

In-depth SEO knowledge

Basic graphic design and familiarity with design tools

Strong numeracy and trend-identification capabilities

Positive, growth-oriented mindset

Fluent in English

u00A0

Required Qualification s

Years of Education

u00A0 Bachelor's Degree (B.S. or B.A) in a related field

Work Experience

2u20135 years of experience in marketing, preferably within the PC/gaming or digital media agency space

2u20135 years of media planning or digital marketing experience

Demonstrated experience supporting field teams with campaigns and events

Familiarity with digital marketing tools and the tech industry

u00A0

Preferred Qualifications

Experience in consumer electronics or PC industry is a plus

Ability to work independently while also being an effective team player

Fluency in Mandarin is a plus

Working Conditions

Typically works in an office environmen t

Requires sitting and operating computer, keyboard, and other office equipment for extended periods of tim e

Some domestic travel may be required

u00A0

$75,000 – $95,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment. u00A0

u00A0

#J-18808-Ljbffr