Paid Performance Lead – Digital Marketing Specialist

Base pay range: $35.00/hr – $45.00/hr

A beauty/cosmetics client seeks a versatile Paid Performance Lead (Digital Marketing Specialist) on a contract-to-hire basis to own our full-funnel digital acquisition engine.

Key Responsibilities

Multi-Channel Execution: Plan, build, and optimize end-to-end campaigns across Meta, TikTok, Pinterest, Snapchat, and Google Ads (Search, Shopping, PMax, YouTube).

Testing & Optimization: Develop a structured testing roadmap for creative (hooks/formats) and technical elements (keywords, bid strategies, and audience layering).

Social & Retail Commerce: Support integration with TikTok Shop and Meta Shop while managing Pinterest Shopping and retail media activations (Amazon, Walmart Connect).

Analytics & Reporting: Analyze weekly performance to drive actionable insights that improve CAC/ROAS. Maintain clean tracking, UTM frameworks, and event configurations.

Creative Collaboration: Partner with the Creative team on briefs, UGC needs, and high-performing ad concepts based on performance data.

Operational Excellence: Manage budgets, pacing, and forecasting. Troubleshoot feed issues in Google Merchant Center and maintain overall account hygiene.

Qualifications

Experience: 3–5+ years of hands‑on paid performance experience, specifically within the beauty or retail verticals.

Platform Expertise: Expert-level proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads (including PMax and Shopping).

Technical Skills: Strong understanding of feed troubleshooting, attribution, and data analytics.

Mindset: A strategic thinker who is highly detail-oriented and comfortable operating in a fast-paced, hybrid environment.

Commute: Ability to work 2–3 days per week in our NYC or Long Island office.

Hourly rate could $35-45/hour or higher depending on experience. Converting to FT in 3-6 months is desired.

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