Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

What we offer

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package including 401K, medical, dental, and vision care

On the job/cross training opportunities

Encouraging and collaborative team environment

Dedication to safety through our Zero Harm policy

What you will do

This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.

You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting.

This role is ideal for a results-oriented, hands‑on digital leader who thrives in complex environments, enjoys influencing without authority, and is excited by the evolution of AI search and personalization at scale.

How you will do it

Lead SEO & AI‑Driven Discovery (SEO / AIO / AEO / AI Visibility)

Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE

Establish best practices for how Johnson Controls appears across

Traditional search engines

AI Overviews and generative search results

Conversational and chat‑based discovery platforms

Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys

Monitor organic and AI visibility, share of voice, and competitive gaps

Translate insights into clear, actionable guidance for content, UX, and personalization teams

Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design

You’ll partner closely with business units, UX design, content creators, marketing IT, analytics, and vendors to set clear standards and build playbooks while allowing business teams to retain ownership of execution.

Drive Personalization & Experimentation Enablement

Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data

Enable scalable personalization execution with appropriate governance and measurement

Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources

Build Trusted Measurement & Optimization Models

Analyze visitor behavior, discovery performance, and conversion outcomes across global websites

Leverage tools such as GA4, SitecoreAI, Semrush, Moz, SpyFu, Similarweb, Hotjar, and A/B testing methodologies to generate insights

Help create a trusted measurement operating model connecting

Search and AI visibility

Personalization performance

Engagement and lead outcomes

Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making

Act as a Digital CoE Thought Leader

Serve as a center of expertise for search, AI discovery, and personalization

Share insights, best practices, and success stories that elevate digital maturity across business units

Develop playbooks, standards, and guidance that empower teams to execute consistently across business units

Influence through clarity, data, and results

Program & Partner Leadership

Manage vendor partners supporting search, AI visibility, UX, experimentation, analytics, and content

Own project plans, milestones, dependencies, and risk mitigation

Ensure initiatives are delivered on time, on budget, and aligned to enterprise standards

Provide inputs to executive‑level dashboards and status reporting

What we look for

Required

Bachelor’s degree in a related field

Experience in SEO, digital analytics, personalization, or digital growth marketing

Familiarity with HTML, CSS, XML, and JavaScript, with the ability to collaborate effectively with developers

Hands‑on experience with enterprise digital marketing and analytics tools (e.g., GA4, Semrush, Moz, SpyFu, Profound, Similarweb; internships or coursework acceptable)

Strong analytical skills with the ability to turn data into clear insights and recommendations

Highly organized, detail‑oriented, and comfortable managing multiple priorities

Excellent communication skills, with the ability to engage diverse stakeholders and navigate competing priorities with diplomacy

Preferred

Experience operating within a Digital CoE or hub‑and‑spoke model

Exposure to personalization and experimentation governance

Growth mindset, curiosity, and comfort working through ambiguity

Passion for leading through influence and driving change at scale

What Success Looks Like

Improved enterprise visibility across search engines and AI‑driven discovery platforms

Personalization programs that demonstrate measurable lift in engagement, lead quality and revenue

Discovery insights consistently informing content and digital experience decisions

Clear, trusted measurement models adopted across teams

Strong executive confidence in digital performance insights and recommendations

This is a hybrid role at our Glendale, WI office.

HIRING SALARY RANGE: $76,000 -$105,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at <a href="https://jobs.johnsoncontrols.com/about-us" target="_blank" rel="noopener">https://jobs.johnsoncontrols.com/about-us</a>

Hybrid: #LI-Hybrid

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