We are a national professional services and technology organization with a growing presence across the United States, now expanding with a new office in Carlsbad, California. Our platform includes Rockwater Tax, a high-touch tax services firm serving businesses nationwide, and TaxRock, a technology-driven compliance and risk intelligence platform that helps organizations proactively monitor and manage tax exposure.

Together, we combine deep expertise with innovative technology to deliver smarter, more efficient solutions to our clients.

About the Role

We’re seeking a hands‑on Digital Marketing Specialist to join Rockwater Group. This role is ideal for someone who can own paid social, write compelling copy, and use AI tools to move faster and smarter. You’ll be both a strategist and an individual contributor—planning, executing, and optimizing campaigns that drive awareness and qualified leads. You’ll work closely with leadership, product, and sales to translate complex offerings into clear, high‑impact messaging across paid ads, social, web, and content.

This role involves supporting the go‑to‑market strategy for new software products and feature launches, planning, launching, and optimizing Meta ad campaigns end‑to‑end, and creating high‑performing content across various platforms.

Responsibilities

Support go-to-market strategy for new software products and feature launches

Plan, launch, and optimize Meta ad campaigns end-to-end, including budgets, targeting, creative testing, and performance optimization

Write high-performing ad copy, landing page copy, blog content, and social captions

Use AI tools to accelerate content creation, ideation, testing, and optimization (copy, ads, SEO, video, workflows)

Research, secure, and manage high-quality backlinks through outreach, digital PR, and partnerships, while monitoring backlink health, anchor text, and domain authority

Translate product capabilities into clear customer value propositions

Manage organic social media across Instagram, Facebook, LinkedIn (and others as needed)

Create short‑form video content (Reels, Shorts, TikTok), including scripting and basic editing

Build and maintain a content calendar aligned with brand voice and business goals

Optimize landing pages and funnels to improve paid campaign performance

Write and manage SEO-driven blog content and repurpose it across channels

Track and analyze performance across ads, social, website, and content

Report on CPL, CAC, ROI, and funnel performance—with insights, not just metrics

Marketing administration support: building collateral & swag, trade show logistics and event planning

Trade Show Attendance: Some travel required

Qualifications

Bachelor’s degree in Marketing or related field or experience

Position is full-time based in our Carlsbad, CA office

3+ years of experience in digital marketing (agency or in‑house)

Proven ownership of Meta ad campaigns with measurable results

Strong understanding of digital channels (paid ads, SEO, social, design, web dev)

Excellent writing skills for blogs, captions, and ad copy

Comfortable using tools like Meta Ads Manager, Google Analytics, CMS platforms, and basic design/video tools

Data-driven mindset with experience analyzing KPIs and improving ROI

Familiarity with email marketing and marketing automation

Basic graphic design or video editing skills (Canva, CapCut, Adobe, etc.)

A strong portfolio or examples of campaigns, ads, or content you’ve created

Excels in early‑stage environments where things move fast

Strong organizational skills and high attention to detail

Excellent verbal and written communication skills

Strong business acumen and judgment, with a proactive and solution‑oriented approach

Why Rockwater Group/Taxrock

Full benefits package including health, dental, and company matching 401(k)

Company-wide winter break – we shut down for a full week over Christmas paid

PTO + paid holidays

Growth opportunities in a fast-scaling company

Be part of a culture built on integrity, transparency and relentless client focus

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