The Digital Marketing Specialist is part of the team responsible for sharing the storyof Trine University across a variety of platforms, including social media and otherdigital platforms. Communications efforts may be directed to communities includingpotential or current students, parents of students, alumni, Trine employees or thegeneral public.

Essential Duties and Responsibilities The Digital Marketing Specialist will work under the direction of the Assistant VicePresident for Content and Communications to:

Plan, manage and develop creative, attention-getting content for social media accounts

Develop, communicate and carry out guidelines for social media to ensure proper brandmanagement and effective implementation

Collaborate with other staff to develop and carry out social media campaigns to supportthe mission, vision and initiatives of the university

Monitor conversations on the Internetand interact with the public as needed

Monitor trending hashtags and topics and integrate them to enhance the university’ssocial media presence as appropriate

Expand into new social media platforms

Track and provide monthly reports on the performance of university social media accountsand content

Create social media accounts for other university departments as needed and maintaina record of passwords

Enhance the written and visual communication of the university

Develop written and visual content for email communication

Manage the T. Furth Center for Performing Arts digital sign

Produce or direct photos and videos to enhance the university’s communications

Work in cooperation with events staff to promote events, camps and concerts

Represent the department on committees and work teams that plan and execute importantcampus events and activities

Provide graphic design backup as necessary

Coordinate production and placement of external advertising efforts with directionfrom the vice president and/or assistant vice president

Other duties, as assigned as by the Assistant Vice President for Content and Communicationsand the Vice President for University Marketing & Communications

Education and/or Experience Bachelor’s degree in communications, marketing or a related field

Experience in social media account management for a business or organization

Experience in photography and/or videography for social media

Experience with video-editing and photo management software

Trine University offers a comprehensive benefit package designed to provide a varietyof choices to best fit your needs and the needs of your family. Some benefits offeredinclude:

Life Insurance – a variety ofvoluntary life options are available along with an employerpaidemployee life policy valued at 1½ times annual salary

Financial Insurance – employer paid Long Term Disability and voluntary Short-TermDisability, Accident, Hospital Indemnity, and Critical Illness options are available

Paid vacation and sick time

Retirement – after one year offull-time service you are eligible for an employercontribution of 5% and upto an additional 5% employer match

Education – after 6 months of full-time service, undergraduate education benefitsare available for employee, spouse, and dependent children

The salary is competitive and commensurate with experience and qualifications.

Trine University is an equal opportunity employer. Applicants are considered foremploymentwithoutregard to race, color, religion, sex, age, disability, national origin, genetic information,citizenship status, military status, or any other basis prohibited by law, unlesssuch basis constitutes a bona fide occupational qualification. Trine willcomply withits legal obligation to provide reasonable accommodations toqualified individualswith disabilities and for religious beliefs.

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