Role Overview
Maxima — parent company of Pro Standard — is hiring a Director of Performance Marketing to lead all paid spend across Meta and Google for our US DTC business and growing international footprint. You’ll set paid strategy, own our performance gates, lead a paid execution team based in India, and partner with the creative team on paid asset production. This is a strategic leadership role focused on building a paid program that compounds — moving quickly to scale what’s working, refining or retiring what isn’t, and designing tests that improve our learning velocity week over week.
What You’ll Own
- All paid media spend across Meta and Google — strategy, structure, daily execution, and reporting. You decide what gets built, what scales, and what gets retired.
- Performance gates — knowing when to enforce them, when to test exceptions, and how to communicate the rules clearly to the team and leadership.
- Budget allocation across channels, audiences, and geographies — including weekly reallocation calls when signal changes.
- The creative direction loop for paid — briefing the creative team, choosing what to scale, retiring what’s not working, and feeding learnings back into future briefs.
- Audience strategy across the funnel — prospecting, retargeting, lookalikes, contextual, broad, and any new audience constructs the platforms release.
- The testing roadmap — what hypotheses we’re proving each week, what we expect to learn, and what we’ll do with the result regardless of outcome.
- Leadership of a multi-person paid team based in India — daily handoffs, async decision-making, growth conversations, and clear scope for each report.
- Cross-functional partnerships with Site (landing page strategy), CRM (paid-to-lifecycle handoff), Brand (creative angles), and Affiliate/Influencer (whitelist and spark amplification).
- Brand-aligned creative integration — paid creative that performs while protecting the brand voice the team has built.
- International paid strategy as we expand into UK, EU, and AU — understanding what translates and what needs local adaptation.
- The relationship with platform partners (Meta, Google reps) and any external agency support we engage.
- Reporting cadence to leadership — what’s working, what isn’t, and what’s next.
Strategy + Testing Mindset
This role is about building a learning machine, not just running ads. We’re looking for someone who:
- Approaches paid as a portfolio of bets — some safe, some experimental, all measured against clear hypotheses.
- Designs tests with explicit success criteria, exit conditions, and learning value — not just win/lose outcomes.
- Moves quickly on insight — when something works, it scales fast. When something doesn’t, it gets refined or retired without delay.
- Stays curious about winning campaigns too — fatigue is real, and even strong campaigns lose effectiveness over time when nobody’s watching.
- Builds a team culture where learning fast is more valuable than being right slowly.
- Documents reasoning so the team learns from every test, not just the wins. We want a written record of how we think, not just what we shipped.
- Stays focused on LTV/CAC, payback periods, and incremental thinking — not just channel-level ROAS.
- Is comfortable with ambiguity — paid measurement is messier than it looks, and certainty often means there’s room to test deeper.
You can sketch out a 12-week test plan in a single meeting and then execute it without losing sight of the daily numbers. You hold the long view and the daily detail at the same time.
Required Experience
- 7-10 years in paid media, with at least 4 years in DTC or ecommerce.
- Proven track record managing significant ad spend at scale — specifics discussed privately.
- Licensed Apparel, sports, or streetwear category exposure preferred.
- Demonstrated ability to retire underperforming creative or campaigns based on data, not attachment.
- Strong analytical orientation — you read data, ask the next question, and act.
- Experience leading remote or offshore teams, ideally with daily async handoffs.
- Comfort with platform updates and ad-stack changes — this industry doesn’t sit still.
- Bias toward decisiveness and speed.
Nice to Have
- Multi-geo paid experience, especially UK and EU.
- Sports, streetwear, or licensed apparel category fluency.
- Existing relationships with Meta and Google partner reps.
- Experience with newer ad formats (Performance Max, Advantage+, etc.) and a clear point of view on them.
- Comfort presenting paid strategy and performance to executive leadership.
Why This Role Matters
Paid media is one of the largest growth levers in the business. Doing it well — strategically, operationally, and creatively — directly impacts our ability to scale efficiently. This role drives the engine: what we spend, where we spend it, and how fast we learn from it. Strong leadership here unlocks compounding growth across the business.
How to Apply for this Paid Media Job
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