Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to add to our e-Commerce team. Are you ready to be part of something amazing?

We are seeking a high-impact Google Ads Strategist to take ownership of paid search strategy across our multi-brand portfolio. This is a performance-critical role responsible for driving revenue efficiency at scale while reducing reliance on external agency partners. If you’re ready to manage significant budget responsibility, influence strategy, and materially impact profitability, this role offers real ownership and visibility.

Role Overview

The Google Ads Strategist will lead day-to-day and long-term paid search performance across our brands, overseeing a significant monthly investment with accountability for revenue contribution and efficiency targets.

This role requires both strategic oversight and hands‑on execution. You will assess current structures, challenge assumptions, and implement scalable optimizations that improve performance while strengthening internal capabilities.

You will work cross‑functionally with Analytics, Brand, Creative, Merchandising, and Finance to ensure paid search strategy aligns with broader growth objectives and financial targets.

Success in this role requires strong commercial acumen, analytical depth, and the confidence to influence performance strategy at scale.

Responsibilities

Own Google Ads strategy and performance across multiple brands and product categories

Manage and optimize significant monthly ad spend with clear ROAS and profitability targets

Identify and execute opportunities to improve efficiency and reduce external agency reliance

Build structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignment

Conduct incrementality and lift analysis to validate true performance impact

Develop forecasting models and scenario planning to guide budget allocation

Partner with Analytics to strengthen attribution accuracy and performance reporting

Translate complex performance data into clear, strategic recommendations for leadership

Lead post‑campaign analysis with actionable insights tied directly to revenue and margin outcomes

Continuously identify new keyword, audience, and growth expansion opportunities

Maintain rigorous data integrity across tracking, tagging, and reporting infrastructure

What Success Looks Like

Measurable improvement in paid search efficiency and contribution margin

Clear reduction in agency dependency while maintaining or improving performance

Strong alignment between spend allocation and revenue outcomes

Sophisticated testing culture with documented learnings and strategic iteration

Executive‑level confidence in performance reporting and forecasting

Requirements

5+ years of hands‑on Google Ads management experience at meaningful budget scale

Demonstrated success managing high‑spend accounts with measurable revenue impact

Proven track record of improving ROAS, lowering CPA, and driving profitable growth

Strong understanding of attribution models and incrementality testing

Advanced analytical capability with Google Analytics (GA4) or similar platforms

Experience building dashboards and performance reporting frameworks

Ability to think commercially, not just tactically

Strong executive communication skills

Preferred

Experience managing seven‑figure monthly ad budgets

Experience transitioning work in‑house from agency partners

Experience in DTC, e‑commerce, or consumer brands

Comfort working in a fast‑paced, growth‑oriented environment

Core Competencies

Performance ownership

Commercial acumen

Data‑driven decision making

Strategic experimentation

Cross‑functional influence

Growth mindset

Benefits

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Vision insurance

Paid time off

Professional development assistance

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