Job Description
Job Description
Title: Growth & Performance Marketing Manager
Reporting Relationship: This position will report to the Sr. Director of Marketing & Communications
Purpose: The Digital Growth Marketing Manager owns donor acquisition performance across paid and owned digital channels. This role is accountable for revenue growth, CAC efficiency, and ROAS, translating mission-driven stories into measurable giving outcomes.
This role is fast-paced, test-driven, and performance-accountable. The right candidate thrives on experimentation, strategizing campaigns, managing multiple acquisition channels, identifying and scaling winning creative and narratives.
Responsibilities:
- Own donor acquisition performance across paid digital channels (Meta, Google, YouTube, etc.)
- Plan, launch, and optimize weekly growth experiments focused on CAC, ROAS, and conversion rate
- Decide what to scale, what to pause, and what to sunset based on performance data
- Execute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each week
- Identify which stories, visuals, or messages will best connect hearts and drive conversions
- Partner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual success
- Partner with creatives to brief, test, and iterate ads and landing pages based on results
- Monitor spend, pacing, and efficiency against revenue targets
- Build and maintain dashboards that clearly answer: What’s working? What’s not? Why?
- Translate performance insights into concrete next actions (new audiences, offers, creative angles)
- Collaborate cross-functionally—but remain personally accountable for performance outcomes
Qualifications:
- 3–6 years in performance marketing or growth marketingProven success managing paid media campaigns (Google Ads, Meta, YouTube, or similar)
- Experience Optimizing for donor acquisition, recurring giving, and ROAS
- Strong analytical and reporting skills with a passion for data-informed storytelling
- Expertise in audience segmentation, testing frameworks and conversion funnels
- Exceptional vendor and project management ability – able to manage multiple moving pieces with excellence
- Proficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hubspot, etc.)
E04JI800c7r54082m2m
How to Apply for this Paid Media Job
Posted In
Senior Level PPC and Paid Social Jobs, In-house Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Search (SEM) Jobs, YouTube Advertising Jobs