Job Description

Aligned with the sales growth strategy, the Marketing Specialist – Fire Protection is responsible for spearheading the strategic development and implementation of integrated B2B marketing communication campaigns targeting the global commercial construction industry. Victaulic is looking for a candidate who has experience working with sales leadership, agencies, in‑house teams and cross‑functional groups, combined with a natural ability to collaborate to execute comprehensive campaigns across multiple platforms. The ideal candidate is a dynamic individual with direct experience driving inbound and outbound marketing strategy, as well as developing both technical and commercial content for the B2B market.

What They Bring To The Table

Strong solutions‑oriented mindset

Driven to understand the bigger picture

Attention to detail in time management, creating efficiencies, writing, editing

Acts and moves with a sense of urgency

Ability to dig into the ambiguous and create actionable plans

Determined and dependable team player

Responsibilities

Responsible for driving alignment with the Fire Protection sales leaders

Interface with local and global sales, corporate and satellite marketing team members and business teams to develop new market business case, sales strategy and go‑to‑market strategy development – drive execution of integrated marketing plan

Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations and advertising

Assist in development of annual and long‑range market plans and budgets

Leverage market insights and voice‑of‑customer to create clear and value‑oriented content to break‑through channel noise – lead strategy development, creative execution and budget oversight for social, print and digital promotion, including KPI and reporting development

Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met

Drive strong interdepartmental coordination and communication

Identify areas for operational improvement within responsibilities to support the company’s overall objectives

Qualifications

College degree in marketing and/or communications desired

6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific campaign examples

Ability to develop strategic and innovative marketing campaigns and strategies

Strong writing, editing and proofreading skills

Robust collaboration and leadership skills

Excellent project management and organizational skills

Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired

Ability to clearly present complex information

Strong organizational and scheduling skills

Ability to communicate and interact effectively with outside vendors, customers and sales force

Ability to travel as needed – 15% travel

Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross‑department professionals

Ability to work independently when required as well as work well across regions/time zones as part of global team

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