Overview

When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our family—a tight‑knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. We offer competitive pay, healthcare, paid benefits, opportunities for professional advancement, and work‑life balance. We also provide a place where you are accepted and respected for your individuality.

Responsibilities

The Marketing Specialist II will lead the development, coordination, and execution of comprehensive multi‑channel marketing campaigns with strategic oversight and creative ownership. This role expands beyond tactical execution to include campaign strategy development, cross‑functional collaboration with marketing and relationship building with other business unit leadership.

This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements. It also involves managing multiple complex projects simultaneously while maintaining quality standards and meeting deadlines. The Marketing Specialist II will serve as the primary point of contact for selecting marketing products and have decision‑making authority for campaign modifications within established parameters.

Under the supervision of the Marketing Manager, this role includes budget oversight responsibilities for assigned campaigns and projects, requiring cost‑benefit analysis and ROI optimization. The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.

This is a hybrid opportunity that requires office presence at the Headquarters in Enola, PA 2–3 days per week. In‑person training may be required.

Skills

Advanced oral and written communication skills and presentation skills

Advanced organizational and strategic project management capabilities

Exceptional creative and innovative problem‑solving abilities

Strong business acumen and familiarity with client and stakeholder relationship management

Comprehensive knowledge of marketing theory, practice, and industry innovations

Advanced understanding of marketing analytics and market research

Knowledge of emerging technologies and their marketing applications

Competencies

Accountability and self‑management

Communication

Effective knowledge

Innovation and problem‑solving

Teamwork and leadership

Working Conditions / Physical Demands

Ability to communicate effectively in English, both orally and in writing

Visual ability to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading

Ability to sit for extended periods

Manual skill for operation of PC keyboard and standard office equipment

Ability to travel, including occasional overnight travel

Ability to exert minimum force occasionally to lift, carry, push, pull or move objects

Qualifications

3–5 years of related experience.

Driver’s License Requirement

No.

Education Level

General and business knowledge equivalent to a bachelor’s degree.

Certifications

None.

Equal Opportunity Employer

Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Overview

Competitive salary, entry point $63,000+/yr, with potential for higher compensation based on experience, skills, education, and location.

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