Job Description

Marketing Specialist

Faygo Beverages, Inc. is seeking a dynamic and detail-oriented Marketing Specialist to support and execute a wide range of marketing initiatives. This role blends creative, analytical, and operational responsibilities, including graphic design, retail marketing execution, event coordination, and product launch support. The ideal candidate is highly organized, creative, and capable of managing multiple projects while collaborating with internal teams and external partners.

Key Responsibilities

Creative & Content Development

Design marketing materials including sales assets (promotional fliers and product sell sheets), presentations, and point-of-sale (POS)

Support social media content and consumer communication

Assist with brand consistency across all marketing channels

Retail & Field Marketing

Develop and maintain planograms and retail merchandising strategies

Coordinate and execute in-store promotions and sampling events

Ensure proper placement and execution of POS materials

Work with and maintain retail systems and product databases

Events & Promotions

Plan, organize, and execute product sampling events

Represent the brand at promotional events and activations

Coordinate logistics, materials, and staffing for events

Product Launch & Development Support

Assist in planning and executing new product launches

Support product development initiatives with research and coordination

Collaborate cross-functionally to bring new products to market

Work closely with external agencies (creative, media, etc.)

Coordinate deliverables and timelines with partners

Support internal marketing team initiatives and projects

Prepare professional presentations for internal and external use

Handle miscellaneous marketing tasks as needed

Serve as a backup to the Marketing Director when required

Qualifications

Bachelor’s degree in marketing, Business, Communications, or related field

2–5+ years of marketing experience

Strong graphic design skills (Adobe Creative Suite, Canva, or similar tools)

Experience with spreadsheets and data management (Excel proficiency required)

Knowledge of social media platforms and content creation

Excellent organizational, communication, and multitasking skills

Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills

Familiarity with retail systems, planograms, and POS marketing

Experience coordinating events and promotions

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