Location Address: 9521 San Mateo NE, Albuquerque, NM 87113-2237

Compensation Pay Range: Minimum Offer $62,400.00; Maximum Offer $95,305.60

Type of Opportunity: Full time

Job Exempt: Yes

Job is based: Reverend Hugh Cooper Administrative Center

Work Shift: Days (United States of America)

Summary

Presbyterian is hiring a skilled Marketing Specialist. The Marketing Specialist is responsible for coordinating with Marketing Team colleagues, internal clients and external vendors and agencies to implement innovative campaigns for increasing awareness and utilization of existing and new products/services. Duties include researching target audiences, understanding the competition, creating and overseeing paid media efforts across digital and social media, and reporting on outcomes. Must be an excellent writer and oral communicator, understand evolving communication trends and platforms, and have experience writing content that is optimized for online search results.

Responsibilities

Collaborate with internal Marketing Team and marketing clients to identify communication needs and recommend tactics and investment.

Liaise with internal and external creative services to execute promotional events and campaigns.

Plan and execute initiatives to reach a target audience through appropriate channels (social media, e-mail, TV, etc.).

Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).

Manage the accuracy and updates to third party sites such as Google and Provider Directory locations for promotional opportunities, operational information, location data and service descriptions.

Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, or Business with a Marketing emphasis.

3+ years of experience in marketing or communications.

Exceptional writing, proofreading, presentation, and organizational skills.

Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, etc., and market research methods.

Demonstrable experience in marketing data analytics and tools.

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.).

Knowledge of HTML, CSS and web development tools desired.

Well-organized and detail-oriented.

Commercial awareness partnered with a creative mind.

Benefits

All benefit-eligible Presbyterian employees receive a comprehensive benefits package that includes medical, dental, vision, short-term and long-term disability, group term life insurance and other optional voluntary benefits.

AA/EOE/VET/DISABLED. PHS is a drug-free and tobacco-free employer with smoke-free campuses.

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