Job Description

BrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.

Key Responsibilities

E-commerce Growth & Optimization

Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS

Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume

Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising

Campaign Strategy & Execution Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok

Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)

Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements

Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages

Platform Expertise Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers

Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing

TikTok: campaign setup, audience targeting, creative iteration, and performance optimization

Performance, Reporting & Insights Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue

Analyze results across platforms and communicate what changed, why it changed, and what actions to take next

Provide clear weekly updates and performance summaries with next-step recommendations

Conversion Tracking & Troubleshooting Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)

Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)

Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)

Copy & Creative Collaboration Write and test ad copy across platforms (headlines, primary text, descriptions, hooks)

Provide performance-based creative briefs and iteration feedback to designers/video editors

Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)

Experience and Skills

Required Qualifications 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads

Strong e-commerce background, including experience optimizing for online purchases and revenue

Proven ability to improve and scale performance toward ROAS/ROI goals

Working knowledge of

Google Ads Performance Max strategy and optimization levers

Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains)

Conversion tracking fundamentals, attribution, and troubleshooting methodology

Strong analytical skills and ability to translate data into actionable decisions

Ability to write performance-focused ad copy and manage structured testing

Proof of Past Success (Required)

Candidates must be able to show real examples of prior results, such as: Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction)

Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked

Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency

(Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.)

More Required Skills: GA4 + GTM experience (event setup, debugging, UTM governance)

Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy

Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms

Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs

CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis

What Success Looks Like (First 60-90 Days) Campaigns are structured cleanly with accurate measurement and clear testing priorities

Tracking is validated and attribution blind spots are reduced

A consistent testing cadence is in place (creative + audiences + offers + landing pages)

Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth)

Communication is proactive, clear, and action-oriented

FL RESIDENTS HIGHLY PREFERRED