Performance Marketing and Digital Media Manager 3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America

Job Description Posted Monday, March 30, 2026 at 4:00 AM

We are seeking a highly analytical and results Performance Marketing & Digital Media Manager to lead paid media across our ecommerce portfolio. This role owns a multi-million dollar advertising budget and is responsible for driving growth, acquiring new customers, and scaling performance across multiple DTC brand websites.

You will oversee execution across search, shopping, social, and emerging platforms while continuously identifying new opportunities for scale through testing and optimization.

Responsibilities

Manage digital advertising across 7+ ecommerce websites spanning multiple Piping Rock brands including Piping Rock, NeoCell, Natural Vitality, Renew Life, and Nature’s Truth

Own and optimize a multi-million dollar paid media budget with clear accountability for ROAS, CAC, and new customer acquisition

Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems

Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking

Develop and scale acquisition-focused campaigns to drive new customer growth

Continuously test new strategies, creatives, audiences, and landing experiences to improve performance

Evaluate and expand into new advertising platforms and channels

Build and maintain reporting frameworks; deliver clear, actionable performance insights to leadership

Partner cross-functionally with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance

Qualifications

5+ years of experience in performance marketing, paid media, or ecommerce advertising

Proven experience managing large-scale digital ad budgets ($1M+ annually)

Hands-on expertise across

Google Ads (Search, Shopping, Performance Max)

Microsoft Ads

Meta (Facebook/Instagram)

TikTok Ads

Shopify ecosystem (feeds, integrations, attribution basics)

Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies

Deep analytical skillset with ability to translate data into actionable insights

Experience with A/B testing frameworks and incrementality mindset

Advanced proficiency in Excel

Ability to manage complexity across multiple brands and campaigns simultaneously

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.

3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America

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