Performance Marketing & Growth Manager Nolia Health

Full-time or Contract | Remote (U.S.)

Help scale one of the most important growth engines in healthcare At Nolia Health, we’re building the clinical infrastructure to support the 63 million family caregivers in the U.S.—a population the healthcare system depends on, but has historically overlooked.

We’ve already built a strong foundation in paid acquisition.

Now we’re looking for someone to come in, take ownership, and make it significantly better.

This is a role for a hands‑on operator who wants to work close to revenue, own outcomes, and see the direct impact of their work on growth.

The role You will own and optimize the parts of the funnel that most directly drive growth:

Paid acquisition (Meta + Google)

Landing pages and conversion flows

Consult → billable session conversion

The immediate goal is simple

More qualified consults. Higher conversion to billable care. Better efficiency across the funnel.

This is not a strategy‑only role.

You will be in the platforms, in the data, and in the experiments every day.

What you’ll do Own and scale paid acquisition Manage and optimize campaigns across Meta and Google Ads

Drive improvements in: Cost per consult

Consult-to-booking rate

Cost per billable session

Create new ads (basic design skills)

Test new: Creative angles

Messaging

Audiences

Offers and conversion paths

Make clear, data‑driven recommendations on budget allocation and scaling

Improve conversion across the funnel Optimize landing pages, forms, and scheduling flows

Identify drop‑off points from: Ad click → consult

Consult → booked session

Booked → billable

Run structured experiments across: Headlines and messaging

Page layouts and UX

CTAs and form design

Build a more predictable, testable acquisition system

Support growth beyond paid media Help identify and develop referral and partnership channels

Support outbound efforts with messaging and lightweight campaigns

Contribute to content and SEO initiatives tied to caregiver intent

Reinforce campaign themes across organic and social channels

Who you are You’re a builder and optimizer who likes being close to the numbers—and improving them.

You likely have: 3–7+ years in performance marketing or growth roles

Deep, hands‑on experience with Meta Ads and Google Ads

A track record of improving conversion rates and CAC efficiency

Strong analytical instincts—you know how to turn data into action

Comfort operating independently in a fast‑moving, ambiguous environment

What makes you great You focus on real outcomes (not just leads, but revenue and conversion quality)

You use the latest and greatest technology and tools to experiment quickly

You move quickly and iterate often—you don’t wait for perfect information

You’re both creative and analytical (you can write copy and read a funnel)

You take ownership—you see problems and fix them

You care about building systems that scale, not just short‑term wins

Bonus if you have experience with Healthcare, caregiving, Medicare, or other trust‑sensitive categories

Referral marketing or partnership‑driven growth

Tools like Webflow, HubSpot, PostHog, Customer.io, or similar

Content marketing, SEO, or thought leadership amplification

What success looks like Increased volume of qualified consults

Higher consult → billable session conversion rates

Improved efficiency across: Cost per consult

Cost per billable session

Stronger‑performing landing pages and funnel flows

Clear confidence in when and how to scale paid spend

Early traction in referral and partnership‑driven growth

A more durable, systemized marketing engine overall

Why this role matters Paid acquisition is already one of Nolia’s strongest growth levers.

This role is about turning it into a highly efficient, scalable engine—and building the supporting systems that make growth more durable over time.

Your work will directly impact

How many families find Nolia

How many actually get care

How effectively we scale this model nationally

Final note We’re looking for someone who wants to own outcomes, not just execute tasks.

If you’re excited to improve funnels, scale performance marketing, and build a smarter growth engine in a meaningful healthcare category—we’d love to work with you.

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