Retail Marketing Manager – Premium Small Domestic Appliances

Germany | Remote

A fast-growing premium consumer electronics brand is expanding its European presence and is looking for an experienced Retail Marketing Manager to join its team in Germany.

With strong category growth and an exciting pipeline of new product launches, this is a pivotal role at a time when the business is evolving its marketing approach to become more brand-led, creative, and retail-centric.

This role offers a genuine opportunity to shape how the brand shows up in-store and online with key German retail partners such as MediaMarktSaturn (MSH), expert, Euronics, Cyberport, and others.

The Role

As Retail Marketing Manager, you will play a central role in driving visibility, sell-out, and brand consistency across all retail touchpoints. Working closely with the Marketing Director, you will lead the retail marketing strategy and bring innovative ideas to life across channels.

This is an exciting moment to join the business, with new marketing concepts, campaigns, and retail activations being launched for the first time.

Key Responsibilities

Develop and execute the retail marketing and channel strategy for the German market

Lead, mentor, and develop the local marketing team

Plan and deliver integrated campaigns across retail, POS, affiliate, digital, content, social, and paid media

Manage retailer-specific marketing initiatives with key partners (MSH, expert, Euronics, Cyberport, etc.)

Collaborate closely with Sales, Product, Customer Service, and Logistics teams

Ensure high standards of creative quality and brand consistency across all assets

Track performance using KPIs and analytics, optimising campaigns to maximise ROI

Support budget planning and management across retail marketing activities

Oversee projects end‑to‑end, ensuring on‑time and on‑budget delivery

About You

5+ years’ experience in marketing, ideally within retail marketing and POS

Strong background in retailer marketing, branding, content, SEO, paid media, and social

Proven ability to build, lead, and develop a marketing team

Commercially minded with a strong understanding of retail environments

Creative, proactive, and comfortable testing new ideas and approaches

Analytical, structured, and results‑driven

Confident communicator and stakeholder manager

Fluent in both German and English

What’s on Offer

Salary of €70,000 plus package

Remote / home-based role within Germany

High visibility role with real influence on brand direction

Opportunity to work with a premium, design‑led product portfolio

A dynamic, fast‑growing business with ambitious plans for the German market

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