Senior Digital Marketing Specialist

Help Wanted

Imagine Staffing Technology

Location
,
Burlington, WA, United States
Salary
$78,000 - $90,000
Job Type
Full Time
Date Posted
May 4, 2026
Apply Now

Job Description

Job Description

Job Title: Senior Digital Marketing Specialist
Location: WA or SC
Hire Type: Direct Hire
Pay Range: $78,000 – $90,000 depending on experience
Work Type: Full-time
Work Model: Hybrid (1-2 days in office)
Work Schedule: Monday – Friday 9am – 5pm
Recruiter Contact: Tanny / Phone: 716.256.2157 / [email protected]
Nature & Scope:
Positional Overview
The Imagine Group is recruiting for a Senior Digital Marketing Specialist on behalf of our client, a leading North American manufacturer of high-efficiency solar cells and modules, this organization specializes in the design, engineering, and advanced production of premium solar energy solutions for residential and commercial use. With decades of industry experience and a state-of-the-art facility in Fort Mill, South Carolina, it is focused on expanding U.S.-based manufacturing, supporting clean energy initiatives, and creating hundreds of skilled jobs while delivering reliable, high-performance products.
In this role, you will be responsible for developing and executing digital marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple channels. You will manage campaigns across platforms such as paid media, email, SEO, and social, while analyzing performance metrics to optimize results. Additionally, you will collaborate with cross-functional teams to create compelling content and ensure alignment with overall business objectives.
  • Paid Time Off (vacation, sick, and holiday)
  • 401(k)Retirement Plan
  • Medical/Dental/VisionInsurance Plans
  • Health Savings Accountoption
  • Supplemental/Voluntary InsurancePlans
  • Employee Assistance Program
  • Tuition Reimbursement Program
  • Employee Recognition Programs
  • Employee PV Panel Purchase Program
Role & Responsibility:
Tasks That Will Lead to Your Success
Campaign Support & Execution:
  • Support the Brand Manager in translating marketing strategy into actionable digital campaigns
  • Provide input on creative direction, messaging clarity, and ways to elevate campaign performance
  • Support the management of timelines, deliverables, and day-to-day execution of digital initiatives
  • Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytelling
Content Development & Creative Execution:
  • Develop and design digital-first content across social media, paid campaigns, creative assets for web, digital signage, carousels, and video
  • Draft creative briefs for campaigns and content initiatives
  • Develop and support the marketing team with copywriting, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications.
  • Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail
  • Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistency
SEO, Analytics & Reporting
  • Conduct keyword research and support ongoing SEO initiatives, including on-page optimization and content recommendations
  • Monitor performance and identify opportunities to improve reach, engagement, and conversion
  • Track and analyze performance across digital channels using tools such as Google Analytics and social media platforms
  • Develop clear, visually engaging reports to communicate performance insights to internal stakeholders
  • Use data to inform recommendations and optimize future campaigns
Other:
  • Ability to occasionally travel and attend trade shows/events as required.
Skills & Experience
Qualifications That Will Help You Thrive
Skills
  • Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop; After Effects / Premiere Pro is a strong asset).
  • Advanced proficiency in Microsoft Office programs (PowerPoint, Word, Excel, etc. is a strong asset.
  • Strong understanding of layout, typography, composition, and brand consistency, with the ability to apply brand guidelines across all creative assets.
  • Ability to write and interpret creative briefs and translate them into high-impact assets aligned with campaign goals.
  • Ability to translate technical or product-based information into clear, engaging visuals and content
  • Ability to manage multiple requests while balancing quality, accuracy, and deadlines.
  • An analytical mindset with the ability to interpret and present data clearly
  • Strong written communication skills, including light copywriting/editing for headlines, captions, short-form email/web copy.
  • Strong organization and time management skills, with the ability to prioritize requests, manage revisions, and deliver efficiently.
  • Strong collaboration skills, including the ability to take direction, incorporate constructive feedback, and iterate quickly in a cross-functional team environment.
  • Strong file management discipline (naming conventions, version control, asset libraries)
  • Detail-oriented, quality-driven, proactive, adaptable, and comfortable in a fast-paced environment.
Traits
  • Professional and reliable, with a positive, can-do attitude
  • Collaborative team player who communicates clearly and works effectively across departments
  • Comfortable in a fast-paced environment with shifting priorities
  • Proactive and adaptable, able to shift priorities based on business needs
Education and/or Experience
  • Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, or related field, or equivalent combination of education and experience.
  • 3-5+ years of experience in digital marketing, social media, or content-focused roles
  • Experience managing social media accounts for a brand (B2B or technical industry experience preferred)
  • Foundational Knowledge of SEO best practices and implementing SEO
  • Hands-on experience with paid media platforms (LinkedIn, Meta, Google Ads)
  • Minimum 3 years of experience with analytics and reporting tools (i.e., Google Analytics, Sprout Social, or similar)
  • Must be able to provide a portfolio showcasing a range of design work, including examples of brand, and marketing assets

How to Apply for this Paid Media Job

Posted In
, , , , , ,

Want PPC jobs delivered to your inbox every Monday?