Overview This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

The Senior Lifecycle Marketing Specialist is a senior lifecycle orchestration expert responsible for architecting, executing, and optimizing sophisticated, multichannel automated journeys across email, SMS, push, and onsite/app personalization. You will translate business goals, data signals, and customer behaviors into enterprisegrade journey strategies that drive measurable revenue and longterm customer value.

This role requires deep technical proficiency in journey logic, realtime decisioning, datadriven segmentation, and crosssystem integrations. You will partner closely with CRM leadership, analytics, engineering, and platform partners to build scalable solutions that support both alwayson lifecycle programs and major brand/loyalty initiatives.

As a senior individual contributor, you will independently lead complex workstreams, influence strategy through insights, and serve as the subjectmatter expert for crosschannel automation best practices.

How You’ll Make a Difference Architect, build, and optimize complex, multichannel automated journeys, integrating email, SMS, push, onsite prompts, and appbased triggers to deliver seamless customer experiences across the lifecycle.

Develop advanced personalization and decisioning logic using realtime behavioral, predictive, and transactional data to drive highly relevant, individualized customer interactions.

Own the crosschannel orchestration roadmap, defining requirements, sequencing dependencies, and partnering with CRM leadership to prioritize highimpact initiatives.

Lead technical requirements gathering, collaborating with analytics, engineering, and platform partners to ensure data availability, accurate signal routing, and systemlevel integrity.

Design and manage a rigorous testing agenda, including multicell experiments, journeylevel testing, and channel interplay testing across email/SMS/push.

Ensure quality and performance reliability, overseeing QA for logic mapping, trigger accuracy, personalization fields, crosschannel timing, and system integrations.

Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue, retention, and customer LTV.

Partner with Brand, Creative, Loyalty, and eComm teams to ensure automated programs dynamically support major campaigns, product stories, and customer milestones.

Guide offshore production partners, defining reusable modules, templates, and workflow efficiencies that accelerate quality execution at scale.

Mentor junior CRM teammates, elevating team knowledge in lifecycle strategy, logic building, QA standards, and crosschannel thinking.

You Are A lifecycle marketing expert with deep, handson experience in crosschannel automation, personalization frameworks, and multisignal orchestration.

Comfortable operating at the intersection of strategy, data, and technical execution, with the ability to translate business needs into scalable journey architecture.

Exceptionally detailoriented, with a strong instinct for troubleshooting, logic mapping, and system-level problem solving.

A collaborative leader who can influence cross-functional teams, guide discussions with technical partners, and represent CRM's automation strategy in highvisibility initiatives.

Curious, analytical, and relentlessly committed to elevating customer experience and performance.

You Have 5-7 years in lifecycle marketing, CRM automation, or crosschannel orchestration in a retail/eCommerce environment.

Demonstrated mastery of building complex, multistep, multichannel automated journeys that incorporate behavioral triggers, predictive scoring, and dynamic content.

Advanced understanding of: Decisioning logic and branching Multisignal architecture (behavioral, transactional, predictive)

1:1 personalization

Frequency, prioritization, and crosschannel coordination

Proven ability to partner directly with analytics and engineering to define data requirements, troubleshoot issues, and optimize data flows.

Expertise with enterpriselevel CRM platforms (e.g., Zeta, Bluecore, Attentive).

Strong communication skills and the ability to lead technical and strategic conversations with multiple levels of stakeholders.

Other

#Hybrid

#LI-LC1

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to <a href="mailto:[email protected]">[email protected]</a> with the Subject: Applicant Assistance Requested.

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